Clothing Industry Shuffle: Children's Clothing Or Replace Fast Fading Brand

The clothing industry has not yet been out of labor, at this time, children's clothing is known as the last piece of cake in the clothing industry. A few days ago, Burberry announced that its children's clothing would be resumed by itself. Kate Space will also launch children's clothing products this year. In China, the second largest market for children in the world, the sale of children's clothing has reached 140 billion yuan in 2014. 2014CBME China Baby industry The survey report shows that children's wear has replaced the fast food products in 2014, and has become the largest retailer's current sales category.

　　 Big cards cut into children's wear market

Recently, the British luxury goods group Burberry announced its own brand of children's clothing back to self display, showing the right. Children's wear market Attach great importance to. Earlier, Kate Space also said it would launch children's clothing products this year. In recent years, Burberry Kids, Armani Junior, Kenzo and other international top brand children's clothing have been distributed in the high-end counters in the mainland. The price of these children's clothing is generally above 1000 yuan, but they are very designed and attract the attention of their parents.

Earlier, with the gradual emergence of market potential, ZARA, H&M, GAP and other international Fast fashion brand In recent years, it has entered the children's market in succession, and domestic brands are also scramble for this "big cake". Domestic leisure wear brand Semir's 2014 earnings report also showed that children's clothing business grew far beyond traditional casual wear. According to the latest data, the size of children's clothing market exceeded 140 billion yuan last year. With the arrival of the "80's" boom and the two child policy liberalization, the rich potential of children's clothing market is expected to be further developed.

　　 Many children's clothing brand landing Fashion Week

In March 26th, designer brand Jiangnan Buyi JNBY released its children's clothing brand JNBY by JNBY at the China International Fashion Week show. During the current China International Fashion Week, there were four launches of children's clothes, such as Jiangnan cloth, Bo Mei, SUN TOMORROW and Liu Jia's parents.

It is reported that Jiangnan cloth This mature designer brand has already been involved in children's clothing very early. This year it is the second time that the children's wear has been released. Reporters learned that the JNBY by JNBY children's wear series of conference models are the children of brand VIP customers.

According to the relevant responsible person of Jiangnan cloth clothing brand, every press conference with VIP customers' children's support has been very well received by customers. Especially in the southern cities of China, consumers pay more attention to children's comfort, safety and beauty.

　　 Industry reshuffle talent scarce

Nowadays, the consumption choices of the public are becoming more and more diversified, and the clothing industry is showing a trend of multipolar development. Among them, children's clothing industry is known as the last piece of cake in the clothing industry.

Domestic children's wear brand Green box CEO Wu Fangfang told the Beijing Commercial Daily reporter that the children's clothing market is currently in a state of new and old alternation. The industry is undergoing a shuffle period, and many traditional children's wear brands are slowly fading out of the market. How to improve channel capacity, how to create brand influence and how to interact with consumers will become the key to do well children's wear.

Wu Fangfang said that because children's clothing is not a "standard product" in the clothing market, its clothing size is large, and it has high requirements for the inventory management of enterprises. At the same time, children's clothing market has obvious talent bottlenecks, excellent children's wear designers are few and far between.