• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Is Clothing Product Dominated By Planning Or Design?

    2015/4/6 17:19:00 30

    Commodity PlanningDesignBrand Strategy

    In fact, to a certain extent, the weight of design development and commodity planning will vary according to the design character and commodity character of clothing brand. In the process of collaboration, commodity planning is the input of rational market demand, and design development is the output of perceptual product development. The two complement each other. The company is dominated by commodities at the front end, combined with the design team, interpreting the popularity and the brand effectively and accurately, and finally becoming the leading benchmark in the industry in a few years.

    A domestic high-end Women's wear The brand group is created and owned by the brand principal designer. Sales volume Up to one billion levels. External investors bring capital and new business ideas, which makes the importance of commodity planning increasingly prominent.

    Now, the number of tempo and style increases or decreases. style The final decision and the key nodes such as orders are still dominated by designers, but the newly established commodity planning team still brings the gospel to the direct and dealer teams. The commodity planning framework based on rational analysis gives the two teams an unprecedented high efficiency and clear direction.

    Another domestic high-end women's clothing brand group basically has no product planning team, which is a typical design dominant type. From the display to the structure to the pricing, the designer is determined by the designer's mastering of his own brand and product. Today, the whole industry is paying more and more attention to commodity planning.

    The commodity planning team of a domestic clothing brand women's clothing department belongs to the leading representative of similar enterprises in China. The company believes that commodity planning and design and development teams should jointly ensure that clothing design conforms to fashion trends and brand positioning.

    Related links:

    In simple terms, the product mode is nothing more than the relationship between the balance number (width) and order quantity (depth). During the rise and fall of brand development, enterprises will pay more attention to the development of new style and new category, while in a stable development period, this problem is easy to be ignored. Enterprises should establish relevant mechanisms to immediately adjust the dynamic balance between the two in brand development.

    A high-end brand of women's clothing can be described as a successful representative of "a small amount of money". The brand stores are large and the styles of products are sparse, and efforts are made to create a sense of hierarchy for each one. In fact, the brand is high and premium is high, and it focuses on improving the shopping experience of consumers. A small amount of money, in fact, is the story of unlimited service.

    In comparison, a small amount of money may be more suitable for attracting fashionable consumers. The fashion brand of a foreign country keeps up with the trend of fashion week and street pads, with many styles. Consumers sometimes complain that often the brand breaks off the code, but this is the strategy of hunger marketing. But the key to this model lies in the support of the design team, scale effect and logistics maturity. Without these support, we will eventually learn a bunch of high cost stocks.

    It is easy to cause inventory risk and there are many more product models. The domestic popular women's wear brands benefit from the deep penetration of the three or four line market, adopt a large number of models, speed up the market reaction speed, close to the international fast fashion brand refurbishment speed, pricing the people, the rate is not high, but the result is also good. However, once the demand for business is reduced, the risk of inventory will follow.

    Contrary to the popular fashion of "fast fashion", a foreign popular clothing brand takes a slow basic way and adopts a small amount of money. The total number of SKU in a year is only 800, of which a large proportion is the basic one, that is, those with a large number of consumers and a large number of consumers buying back. The brand has already made product planning in the past two years, and the previous market research, consumer research and commodity planning are meticulous and leading in the industry.

    Every 3-4 years, the R & D team will develop a series of new products with main concepts, or make breakthroughs in functionality or fabric. This kind of star products can sell for more than 5 years. There is no need for brands to follow the fashion trend. Besides the product mode, the brand's internal management ability is very strong, and its corporate culture is very unique.


    • Related reading

    "Outdoor" Put Aside Hardware Products To Cater To The Needs Of Consumers.

    Industry perspective
    |
    2015/4/6 15:01:00
    17

    "Luxury" Is A Very Important Thing.

    Industry perspective
    |
    2015/4/6 10:48:00
    11

    Industry Shuffle: Wash And Wash Away Criticism Of China's Lead

    Industry perspective
    |
    2015/4/5 19:35:00
    24

    O2O業(yè)務(wù):高科技與成本平衡難題

    Industry perspective
    |
    2015/4/5 18:34:00
    25

    關(guān)店潮引發(fā)O2O轉(zhuǎn)型

    Industry perspective
    |
    2015/4/5 15:41:00
    51
    Read the next article

    2011-2012 Report On China'S Garment Industry Development Report (1)

    This part describes the development technology and collaborative innovation of garment materials. Fabric is one of the key elements to reflect the quality and style of clothing. China's textile industry has a perfect industrial chain and leading technology and equipment, laying a good foundation for the innovation and upgrading of China's garment industry.

    主站蜘蛛池模板: 精品国产一区二区三区色欲| 中国黄色在线观看| 亚洲av永久青草无码精品| 一区二区三区视频在线| 欧美波霸影院在线观看| 欧美乱大交xxxxx在线观看| 岛国片免费在线观看| 国产一区二区三区影院| 久久久久久不卡| 精品丝袜国产自在线拍亚洲 | 一二三四在线观看免费高清视频| 美女网站在线观看视频免费的| 极品丰满美女国模冰莲大尺度| 国产精品va在线播放| 亚洲一区中文字幕在线电影网| 97热久久免费频精品99| 毛片a级三毛片免费播放| 富二代国app产下载| 国产一区二区三区不卡免费观看 | 国产人妖tscd合集| 中文精品无码中文字幕无码专区| 日本阿v精品视频在线观看| 欧美金发大战黑人video| 天天曰天天干天天操| 午夜福利视频合集1000| 久久亚洲精品人成综合网| 色老板在线视频一区二区| 日韩中文字幕免费| 国产一区二区三区免费播放| 丝袜情趣在线资源二区| 看**一级**多毛片| 好男人手机在线| 亚洲精品无码久久久久久| a网站在线观看| 男人天堂手机在线版| 国产香蕉尹人在线观看视频| 亚洲色无码国产精品网站可下载 | 无人视频免费观看免费视频| 又粗又硬又爽的三级视频| 中文字幕久热精品视频在线| 美妇岳的疯狂迎合|