Industry Shuffle: Wash And Wash Away Criticism Of China's Lead

The garment industry is facing severe challenges and is in urgent need of spanformation.

The "boss running" trend also sounded the alarm for clothing enterprises, forcing enterprises to continuously optimize their business practices and constantly upgrade their brands. Capital management is not isolated. It must be combined with brand and industry. For the apparel industry, it is necessary to break through the bottleneck of development and move from the end of the industrial chain to the upper end, so that enterprises can optimize the allocation of resources and maximize profits and capital appreciation.

In July 2014, it was known as the first fast fashion brand in China, and Ding Hui, the chairman of the board, lost contact with the creditors. In the early August, it was regarded as Wenzhou Xu Yunxu, chairman of garment industry legendary enterprise tengxu dress, and his mother, Pan Yinmei, have been rewarded by Wenzhou police for fleing the export tax rebate case. In the same month, another news came out that Fujian's Quanzhou fast fashion brand owner, Mr. Zhang Rui, lost contact with him.

Later, there were many listed companies. Boss running In a district of Quanzhou, Fujian, there are 81 dishonest enterprises and 18 lost joint ventures, including at least 5 quasi sports such as Lu You sports and Hong Rui Xing. Listed company Among them, 6 listed companies, including odd, cable, and alligator, are among them. From north to cable, and a long list of broken promises and missing links, it is predicted that the lost track will become a "new normal" for Quanzhou's private economy.

Predictably, there will be more and more members joining the club where the boss goes. They are often called "weak" by their investors in the circle of friends and despise the chain. Yes, the enterprises that lack value can't spend money on VC and PE, but should investors not polish their eyes? Luckily listed companies have failed and defrauded the trust of shareholders. The investors' words are even worse. The worst crime is "too big to watch" and "a scum". The original sin comes from the simple understanding of capital at the beginning, capital for capital, some enterprises for the impact of listing, forged performance, and the payment of taxes. This is an open secret. In fact, listing in order to earn money will accelerate death.

Industry shuffle, wash and wash away the criticisms. The clothing industry is undergoing deep adjustment, but not at the worst. For the current clothing industry, shuffling is positive. The simple and brutal growth mode of the garment industry has been lagging behind. After the wave of the sand, the enterprises must have precise brand positioning and meticulous management and control. In this round of competition, the first thing to do is to change the body structure of the channel, and who will finish the adjustment as early as possible, and who will have the chance to turn over in the future.