Precision Marketing Of Different Consumer Types

Every day, clothing buyers will usher in different customers, and each customer has their own personality. As a salesperson of clothing store, if you want to do well in sales, you have to understand different things first.

In the hearts of the people, in the promotion, such success rate will be significantly improved.

Now let's take a look.

Consumption characteristics:

When you look around, look East and West.

Crack the big law: through preferential promises to stimulate TA to complete this single order.

Consumption characteristics: only buy the most fashionable styles, top brands, latest technology products and so on.

Such consumers only buy the best, dare to show off and do not mind making friends jealous.

Crack Dafa: take the best of it and let TA see the latest.

And has a commitment to increase the consumption of TA after the total orders reach XXX discount.

Consumption characteristics: goods ratio is three, such consumers always think twice before they act.

Crack Dafa: give positive reinforcement in its shopping process.

Characteristics of consumption: more emphasis is placed on how much money is saved than on how much goods are needed, or on minor defects or depreciation of commodities.

Crack the big law: make TA easier to see those products such as clearance sale.

Characteristics of consumption: when shopping, the goal is clear, and information that does not want to be promoted is disturbed.

Crack the big law: give shopping guidance information, help TA to find the desired things faster and recommend some suitable products at the same time.

Consumption characteristics: immediately find what you want to buy, or change to another one; don't like to spend time shopping, but when you do not find it, you will change it.

Crack the big law: quickly use the similar products they have seen to attract TA.

For clothing store buyers, we often encounter all kinds of consumers, some thoughtful, some take a fancy to it, some value brands, others pursue cost performance. We need to interpret consumer classification, understand different types of consumer behavior habits and characteristics, in order to launch products and services targeted, and strive to achieve precise marketing.

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Take the goods back, you need to calculate the price in mind, there is a bottom in mind, clothes can not be sold at a loss, and the price is not good. It must be a little profit. You have to determine the entry price, base price and profit price of each garment. The determination of these three prices is very important. The three prices are determined, and it is also easy to say when they say the price to the customer.

If you keep abreast of the market situation and find the price adjustment of wholesalers, you should adjust your price immediately.

How much and how to sell?

When they sell, they also have knowledge. The average customers like to try to bargain again, and the operation is academic. If customers want to buy it, you have to take her initiative to try it on. Some customers choose the color that is more personal. Then you can recommend the clothes of the same color department to her.

The style is quite new, you can recommend the same style, this is a very effective method.

If the shopkeeper has a good eye, he can match his trousers with his trousers, his coat, vest and so on.

When customers pick clothes, they can judge the customers' affection for the clothes according to their movements, manner and tone of speech. If customers can try clothes on their own initiative, and the clothes are very nice, shopkeepers can ask for more price.

When customers bargain, even if the profits of things are very high, they can not promise one thing at all. If you say that you will bargain too much, what can not be sold? That is, it is hard for you to do that, so customers will think that what she bought is really a commodity with high cost performance.

If the customer thinks something is expensive, but wants it, we must tell her that this thing is very fast for one or my family. I leave it to the old customer. I do not take it out of the ordinary person. In this way, she feels that she will not buy it today, but she will not have it next time.

You can also get closer to each other and ask where the people are. If the villagers are better, they can use concessions or send some vouchers so that they can seduce her next time.