The "Internet Plus" Action Plan Was Officially Established As Its National Strategy.

According to the analysis of Ali Research Institute, our country's online shopping market size has exceeded 1 trillion, and the growth rate of urban online shopping market is slowing down. In addition, our rural market has also become a new engine for high-speed growth of the electricity supplier industry, with unlimited business opportunities.

Face Internet The wave of development, "I think, taking advantage of the Internet + draught" will make China's economy fly. In the two sessions, Premier Li Keqiang put forward the plan of "Internet +" for the first time in the government work report, and formally established it as the national strategy.

"Internet +" covers a broad range of industries, agriculture, retail and financial sectors. The meaning behind it is to spanform the traditional industries with the power of the Internet, so as to improve their efficiency and upgrade their quality. This also indicates that the Internet will jump out of the scope of an industry and become a new engine of economy. " Internet plus "Era, operators, electricity providers, Traditional enterprise How to grasp the pulse of the times, explore more suitable for their own development path, and inject new vitality into the economic development?

With the scale construction of 4G network and the acceleration of broadband strategy, remote rural areas will gradually break away from the shackles of information blocking and usher in a new era of e-commerce. The most direct significance of "Internet + rural" is to provide conditions for enterprises, especially the electricity providers, to tap the potential of rural consumption, and also bring convenience to villagers' life and rural economic development.

The strategy of "broadband China" has been speeded up, the 4G network has been sinking to the countryside, and the communication facilities are becoming more and more perfect. In recent years, under the influence of the Internet trend and the online shopping force, the electricity supplier enterprises represented by Taobao have handed in the beautiful report cards. For a long time, affected by the network, logistics and consumption habits, the city has been the focus of the layout and operation of the electricity supplier.

Because of the potential market space in rural areas, changes in consumer shopping habits and favorable policy support, the development of rural e-commerce will be promising. From the scale of rural online shopping and the income of residents, the report on rural e-commerce consumption (2014) released by Ali Research Institute shows that the consumption market of rural electric business in China has been expanding continuously in recent years. With the steady increase of Internet users and Internet penetration rate, the villagers' online shopping habits gradually develop, and the rural electricity consumer market is expected to exceed 460 billion yuan in 2016. Rural electricity providers are becoming new bursts of e-commerce. A series of policies involving rural e-commerce will be introduced this year. This year, the Ministry of Commerce will launch a new special action plan for e-commerce. The core is to standardize the promotion of e-commerce development. This year, we will invest more in pushing forward the development of rural e-commerce.

Online shopping economy continues to be hot, mobile APP is popular, Internet Co is in the limelight, and companies are under pressure to integrate online and offline marketing. The Internet continues to extend its tentacles, giving birth to many new economic formats, while changing our way of life, which has brought tremendous impact and opportunities to traditional industries.