Breakthrough In Clothing In Pinghu And Actively Respond To Market Challenges

As domestic labor costs continue to rise and the international macro-economic situation continues to slump, the foreign trade orders of Pinghu garment enterprises have been decreasing. International orders and foreign exchange earning have always been a "trump card" for Pinghu's apparel industry. However, the proportion of clothing export in Pinghu has been declining in recent years, from 62.31% in 2013 to less than 60% in 2014.

"In recent years, due to the increase in wage costs and other factors, foreign orders have been pferred to inland cities and Southeast Asian countries, and the company has reduced 30% orders."

Pinghu Jie Sheng special Clothing Co., Ltd. is a small and medium-sized clothing enterprise in Pinghu. Shen Longjie, general manager of the company, told reporters that at present, 60% of the products produced by the company are used for export, 40% for domestic sales, and a few years earlier, the proportion of the company's exports is even higher.

As Shen Longjie said, some foreign orders have been pferred to inland cities and Southeast Asia, and labor prices are the main reason for the pfer of orders.

An account has been written to reporters: at present, the local garment enterprises in Pinghu not only provide endowment insurance and provident fund, but also a mature garment worker's annual salary is around 45 thousand yuan, and a workshop director is between 60 thousand yuan and 80 thousand yuan.

In Vietnam and other Southeast Asian countries, the annual income of a garment worker is equivalent to RMB 10 thousand yuan, and the gap is huge.

At the same time, the shortage of front-line labor and the "high mobility" of the new generation of migrant workers also make Pinghu.

Facing challenges.

"Under such circumstances, the company continues to be"

"OEM such brands, but also began to fight the domestic market."

Shen Longjie said that with the "two legged" walking inside and outside the company, the output value of the company reached tens of millions of yuan last year.

In recent years, Pinghu has put forward the strategy of pformation and development of traditional industries. The clothing industry is the first industry that has changed from investment export mode to innovation domestic demand mode.

It is understood that in 2014, the domestic output value of Pinghu clothing industry was 7 billion 40 million yuan, accounting for 48%, an increase of 4 percentage points over the same period last year, and the growth rate of domestic sales value was 11.34%.

Liu Jiean, director of the Pinghu Municipal Bureau of classics, said that this indicates that Pinghu's clothing will change from the initial processing of foreign brand exports to the production of its own brand export, which will have milestone significance for the development of Pinghu's clothing.

"In fact, orders for pferring to Southeast Asian countries are mostly low-end orders, and high-end orders continue to concentrate on large scale enterprises in Pinghu.

The output value of the top 10 garment enterprises in Pinghu has increased year by year, accounting for the proportion of the output value of enterprises in Pinghu clothing regulations, which has reached more than 40%.

According to the relevant person in charge of the Pinghu Municipal Bureau of credit and information, Pinghu's 10 largest clothing company, Zhejiang Yi Si Jia Garments Co., Ltd., for example, has already arranged its foreign trade orders to the end of October, while the sales of domestic YISIJIA outdoor clothing brands have increased by nearly 30% compared with the same period last year.

The enterprise that once processed and made OEM products for large enterprises was opening up the domestic market with its own brand.