Fukazawa Naohito Talks About Muji Design

Design is not constantly creating new things, making the design of things ordinary outside is the high realm, in order to let the product emit the charm of no reason, to achieve the harmony between people, things and nature.

　　 Naoto Fukasawa The design of MUJI products, including the important role played by designers in Muji, is shared by Mr. As a think-tank consultant, designers not only develop products, but also make suggestions in design. They can also turn business strategies into visual things and provide help for business decisions.

In products, in the face of too many human desires, MUJI Following the idea of eight points and eight points, a good solution is provided. The pursuit of "this is enough", "I want is his" standard. The reason why China is not printed is that it has created a kind of success. Life style 。 Let people feel that living together with Muji can lead a peaceful and prosperous life.

Fukazawa Naohito also highlighted Muji's six year FOUND MUJI program: searching for thousands of mountains and rivers to find inspiration for MUJI products. Through MUJI products, look for products from different cultural circles instead of doing them. Let common scenery be the source of design.

Mr. Fukazawa Naohito also reminds us that we should learn from a pair of appreciative eyes, pay attention to the nuances of ordinary life, and think about what is common. Nowadays, FOUND MUJI has gone through many countries and regions, such as France, India, Korea, Taiwan and so on. In search, Muji uses the prototype to redesign, presenting the idea of MUJI returning to the source of life.

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PRADA joined hands with the three costumes designers to restart the The Iconoclasts project. The collaboration with costumes designers came from the concept of The Iconoclasts launched by PRADA in 2009.

The aim of the art project is to rebuild classics by breaking the old and creating new ones, and explore the cross and integration of fashion and other fields. Earlier this year, three groups of designers participated in the retail store design in New York, Paris and London. In late April, the three stores in Beijing will present the creative results of these costumes designers at the same time, marking a conclusion for the 2015 The Iconoclasts project.

PRADA "The Iconoclasts" activities will continue from April 22nd to May 3rd. Three designers will also gather in Beijing to attend the opening ceremony. If you yearn for their screen work, you will be able to experience your life now.

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