Hong Huang: A Key Figure In Chinese Design

The backstage driver of Chinese design, the godmother of Chinese designers, is the title of the Wall Street journal's report to Hong Huang.

Located in the ground floor of the northern part of Taigu, Beijing, China's original designer buyer shop BNC BRAND NEW CHINA (CHINA) has been developing new designers since 2010, providing commercial platform for local independent designers, which is also the core value of BNC.

One year after BNC's operation, China's design as a business concept is more intense than before, and buyers' stores are beginning to appear in the two or three tier cities.

"I think the emergence of ESMOD Beijing is even more important now.

We need to expand some new modes of cooperation, after all, for us, find new designers, to provide them with a sales platform or the core value of our store.

Hong Huang said.

We asked her several questions.

Hong Huang: consumers, especially those in the creative industry, are very supportive of BNC and young people.

It must be said that my friends were very special at the very beginning.

Dangdang listed, Li Guoqing must wear BNC.

When he arrived in New York, he was forced to switch to a Brooks brothers to ring the bell.

Zhang Xin and Pan Shiyi have also placed BNC in the shop list that their visiting architects must go shopping.

in recent years

Designers are very popular. It's a good way to attract eyeballs.

Many international brands and domestic brands will make use of Chinese designers for their own show and marketing.

In the past few years, the French Open Cloud group has really done things for Chinese designers.

A few years ago, GUCCI started a scholarship at Tsinghua School of design. So far, they have not only set up scholarships, but also provided Chinese designers with opportunities to practice in Italy and France.

Next is VOGUE magazine. Once a year, we look for designers in China and invite them to practice and train in the United States.

Reporter: as Anna Wintour said in an interview with you, Chinese designer's clothing has western accent and has not yet found an independent context. How do you evaluate this?

Hong Huang: I agree with Anna Wintour.

But Anna Wintour has never seen any independent designer in China, such as Wang Yiyang's su ran, Mao Ji Hung's exception and Fang's, Ye's grain.

I think Su Ran's design language is very obvious, Oriental flavor, but also very sporty, leisure.

In recent years, the style has changed, but the way of retailing has created a brand new way.

The grain is very stable. Although the style is practical, it can be compared with Europe.

These brands are already excellent and big companies.

I think they are the best designers in China.