Survival In The Cracks In The Shop

On the individual

When running various methods to resist the "winter" attack, some of the more active shopkeepers are spinning their brains.

Taking pictures of clothing in the store, adding a piece of information that attracts people's eyes, swagger into the circle of friends. Every time the new clothes, low price processing and so on will be updated to the circle of friends.

People in the city can understand information at the first time.

"Come, sweep the WeChat in the store, add to the circle of friends, buy clothes in the shop.

Small gifts. "

When customers enter the shop, a lot of individual clothing owners will prompt, lobby customers to become one of their friends circle.

"Before selling clothing, all ages, and the quality is also uneven.

However, after having a circle of friends, it will be selected according to the age of friends circle.

A clothing store owner at Heping Street said, "in order to highlight the quality and reliability of the physical store, what I choose now is a good quality and relatively expensive garment."

She believes that compared with the Internet clothing, the advantage of the entity store is that the clothing in the shop can be touched and picked by itself, so that consumers can rest assured.

Such practices do attract some repeat customers to many clothing stores, and many young people who do not like shopping. When they see new clothes on WeChat, they will go directly to the store to pick up the goods.

Those far away, some individual clothing stores sent them back.

At the same time, through WeChat exchanges, individual clothing stores can better understand the needs of customers, and purchase more targeted.

With the popularity of the circle of friends, this small investment, low threshold, wide spread range, can be promoted and sold without leaving the house, and immediately attracted the attention of many clothing stores.

Under many methods, the popularity of some clothing stores has gradually increased, and the physical clothing store has started to walk with "two legs" after changing ideas.

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Strengthening the construction of multi-level capital market system, implementing the stock issuing registration system, developing the regional equity market serving SMEs, promoting the securitization of credit assets and developing the financial derivatives market will help solve the problem.

Zhang Xiyang, a researcher at Ruida futures, believes that all kinds of signs indicate that the downward pressure on China's economy is still increasing, and the difficulties it may face this year may be even bigger than that of last year.

Investment growth is weak, new consumption hot spots are not many, the international market has not been greatly improved, and steady growth is more difficult.

The price of industrial products has been declining, the cost of production factor is rising, the problem of financing difficult to finance in small and micro enterprises is prominent, the difficulty of production and operation of enterprises is increasing, the ability of innovation is insufficient, and the problem of overcapacity is outstanding.

He believes that in 2013, three commodity futures exchanges in China accumulated 1 billion 868 million commodity futures contracts, accounting for 46.13% of the global commodity futures and options trading volume, and maintained the status of the world's largest commodity futures market for 5 years in a row.

From the perspective of depth and breadth, China's futures market has listed 45 futures varieties (including treasury bonds and futures index), involving many industries such as agricultural products, metals, chemical industry, finance and so on, covering dozens of industrial chains of the real economy.

In March 9, 2015, the 50ETF options were officially listed, and the OTC derivatives options were gradually liberalized to eliminate the economic system and obstacles of all financial derivatives entities.

According to Zhang Xiyang analysis, from the data of 79 listed textile and garment enterprises, the clothing and textile industry in 2009 has a higher profit and a 61.2% increase in performance. In 2010, some sporting goods brands increased, and net profit increased. The performance growth ratio decreased. In 2011, it continued to decline. In 2012, the figure was -15.97%, 2013 was improved, and its performance increased by 5%, which was not enough to pay bank interest.

In 2014, ten textile and garment enterprises announced their performance (up to March 23rd), with an average net profit of 46% and an increase of 118%, which is mainly due to the growth of the performance of Yu Hai Lan's home.

Senior analyst Zhang Xiying believes that the fundamentals of the textile industry as a whole in 2015 have been improving. Cotton prices have dropped significantly since the 9 cotton market was launched last year, so that they can digest inventory and place orders cautiously. Some orders are pferred to 2015 (superimposed replenishment needs).

He believes that the clothing industry to end the stock is coming to an end, 2015 is expected to bottom recovery, the order data also show that most leading enterprises in autumn and winter in 2014 and 2015 spring and summer orders will have a positive growth, of which casual wear and home textile industry has ushered in the performance of inflection point in 2014.

From the perspective of the textile and apparel industry, the bottom of the textile industry's revenue growth appeared in the second half of 2012, and began to recover in 2013. Sales revenue and net profit continued to grow. At the bottom of 2014, the growth rate of the garment industry was still in the process of bottom up and the fluctuation of net profit was even greater.