What Is "Advanced Contemporary"?

Do you remember "Advance Contemporary"?

Perhaps you do not remember that in recent years, it has been simplified to "contemporary" (the first time the 1987 times put it as another fashion term). However, when the brand starts to compete and wants to occupy all the segments of the fashion market and compete for every consumer, the "senior contemporary" is clearly back. At least from the words of Sebastian Suhl, CEO of Marc Jacobs, we can see that (perhaps, in luxury apartments that are contrary to popular imagination, it has never disappeared completely).

So what is it? When you feel that your shopping options are enough, for example, you need to distinguish between "contemporary", "light luxury", "designer brand", "luxury" and "top luxury", another scratching term in the industry has emerged.

Maybe you will think of photographers. Ari Seth Cohen The silver haired blog photo album "Advanced Style", but it has nothing to do with age. Although Marc Jacobs has the reputation of leading fashion, it has nothing to do with aesthetics. (it is not talking about a style of advanced taste. On the contrary, it is talking about price.

In an interview, Suhl talked about the brand plan to merge the sub line Marc by Marc into the main line Marc Jacobs, so that all the prices of products are packaged under a brand name, so that the product line can be expanded. (I wonder what the department store should do... Suhl pointed out that they found opportunities in "more than $500 of contemporary products".

"There is a market there," he said.

He was talking about handbags, but he added, "our clothes can also be acquired in" advanced contemporary ".

The situation is like this: over 500 dollars (I guess 1200 dollars) is a blank price range, which is usually the entry point of "light luxury" brand, that is, the space of "advanced modern".

Is this marketing rhetoric or is it really serving consumers? I prefer the former. In fact, for consumers, this vague language is to confuse the public.

In particular, as Marc Jacobs has done, the current fashion trend is mixing "contemporary" and "extravagant" with "luxury". If this is a strategy, maybe our language should follow up.

For this reason, I still suggest using "designer brand" as a simpler and more effective collectively to let people know what they are buying. It represents the view of clothing, so it can logically cover different prices, and also differs from the high street brand.