Why Is Victor Athletics Public Funding So Successful?

Most of the fashion crowd projects are for a specific single product, such as a sweaty sweater, a unique shirt, or a weird taste underwear.

But Sutton, the founder of Victor Athletics, began to understand it very well: he wanted to raise a whole range of products.

Three years ago

I want to be an American brand.

In 1980s, 80% of the clothing sold on the market in the United States was made locally, but many production lines were pferred abroad. This figure dropped to 2%. In order to change this situation and re publicize "made in the United States", Sutton set up a company called Noble Denim to produce small batch and high quality jeans.

Two years ago, he came into contact with a 25 year old Tennessee.

The factory once had 150 workers, but then it went through the process of prosperity and decay, and the whole factory was in danger. Fortunately, the production technology was still preserved.

Sutton decided to cooperate with the factory and adjust it.

He began to design and produce relatively inexpensive, popular retro sportswear, which sells much more than the $250 jeans he made before. He repositioned the brand as "made in the United States".

After trying to understand the brand positioning and having a stable production line, what we need to do in marketing is to shoot a modern, clear, but not exaggerated video.

The strategy of "Tennessee style + Native American manufacturing + daily basic funds" has made Victor Athletics a focus in crowd raising projects.

In a short period of time, more than 1000 users invested in the project, and tens of thousands of dollars of money also proved that people were willing to pay for the combination of the 10.

Next, Victor Athletics intends to reduce the cost of the product by direct selling, and the price of an organic cotton sweater will be adjusted to around $125.

They will also appear on the flea market in New York next month, and Sutton said cooperation with other brands will be part of its marketing strategy, and will not exclude markets other than sportswear.

The technique of video is nothing more than the following: close-up, big circle should not go down; there must be a story that touches the heart. (to tell the factory 25 years of long history, Victor Athletics even put the photo of the employee Christmas Photo 25 years ago); if it can highlight the style of a region, it will be better (for the Victor Athletics, they advocate the Tennessee idyllic style); the best is some feelings ("we produce high quality clothing, using organic materials").

Finally, I want to explain why this crowd raising is of great significance ("with money, we can recruit employees who have left them again. They are our neighbors and partners."

A little help from you can save a factory that is on the verge of collapse. "

After the introduction is finished, we will click on the question again ("remember, we are the legendary made in the United States").