ECCO Opens The 2015 Spring And Summer Leather Experts' Brand Tour.

In April, the world's leading Nordic shoes brand ECCO 2015 spring and summer leather expert brand tour landed in Chengdu, Wuxi and Shenyang, and opened the curtain of its national tour. The classic Nordic design with elegant and soft tonal, fine fine leather and high quality shoemaking technology, on-site handmade leather experts attracted numerous consumers to watch. The DIY interactive experience area is to let many consumers personally experience the ECCO "cow to shoe" brand shoemaking concept, won the warm welcome of consumers at the scene.

ECCO 2015 spring and summer leather expert brand tour is ECCO's latest nationwide launch tour in 2015. It aims to convey the brand concept of "foot first, cattle to shoes" and the whole line supervision and operation mode of leather raw material production and R & D, and to narrow the distance between consumers and shoemaking technology in the past half a century, through the consumer's experience and feeling for leather, and the production of ECCO shoemaking technology. It is also the fundamental guarantee to ensure the comfort and quality of each pair of ECCO shoes. This is a brand new concept of ECCO's shoe making technology.

The scene of the event, the layout of the Nordic design style and the display and display of ECCO 2015 spring and summer new products all distribute the classic beauty and extraordinary quality of the Nordic minimalist design. In the product experience area, ECCO 2015 spring and summer season are the main push shoes, and the three popular trends of "downplay", "filling" and "linking" are the design sources. The style shows the perfect beauty of ECCO and the perfect use of rich tonal. Every day, the old craftsmen's hand-made leather making performance has attracted the attention of many consumers. The old craftsmen used the hands and ECCO high quality leather with decades of exquisite workmanship to represent the real consumers to the evolution of every ECCO leather from cow to shoe, and convey to all consumers the brand background known for their superb shoemaking skills. The most attracting eye is the DIY interactive experience in the ECCO leather experience area. Under the guidance of the staff, lucky consumers experience the DIY production of ECCO leather by themselves. In the process, no matter the tactile feeling of carefully touching, or the innovative design of whim, ECCO has brought a good experience of high quality leather and a brand concept of constantly improving the shoe making technology while consumers are enjoying their whole body.

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As the world's leading shoe brand, ECCO strives to perfect the combination of comfort and style. The classic Nordic design, perfect fine quality leather and exquisite shoe making technology are the firm guarantee for every pair of comfortable shoes. ECCO will continue to move forward in the pursuit of excellence in technology, giving Chinese consumers more comfortable and high quality shoes.

About ECCO:

ECCO, as the world's leading Nordic Danish shoe shoe brand, strives for a perfect combination of comfort and style. The success of ECCO stems from its reliable product quality, constantly innovating technological level and the concept of "shoes must follow the bipedal" concept.

ECCO is one of the few companies in the world that fully meets the vertical integration of resources -- from top to bottom business mode, from leather raw material production to design research and development and product manufacturing, and every link is directly supervised by ECCO. ECCO is moving towards the goal of creating the best shoes in the world at a firm pace. To date, ECCO has about 4000 brand sales outlets in over 85 countries, and has more than 900 outlets in China.