Nike Has Become The Favorite Clothing Brand Of American Teenagers.

Pipe Jaffary surveyed 120 thousand adolescents and the average age of the youngsters surveyed was 16.3. The survey spanned 44 states and collected 32 million data.

Highlights are as follows:

1. teenagers eat food.

Teenagers spend 23% of their money on eating. Followed by buying clothes, accounting for 20% of total consumption, accounting for 10% of accessories consumption, 8% of electronic games, 8% of car purchases, 8% of consumer electronics, and 7% of consumption of shoes. The rest of the money is spent on music, movies and other matters. Eating and eating three samples accounted for about 68% of the total youth consumption, and the Engel coefficient of adolescents was really high.

　　 2 no matter what type of young people come from, their favorite clothing brand is Nike Secondly, Forever 21 。

Forever 21, American Eagle, Polo Ralph Lauren, and Victoria's Secret are teenagers' favorite brands. For some young people with little money, their favorite footwear brands are Converse, Vans, Sperry Top-Sider, DSW, and Steve Madden.

3. teenagers are lazy when shopping online.

Teenagers like to shop on comprehensive websites, such as Amazon. 36% of people go shopping directly to Amazon. They don't like shopping on a single brand e-commerce platform. They will give Nike a little bit of face, and 8% of them are willing to go directly to Nike online store. The number of people who buy directly from Forever 21 online store is 5%, and only 3% of those who purchase Victoria's Secret online store.

4. girls do not love each other very much.

At present, Aeropostale, Abercrombie & Fitch and Hollister are already out. What is interesting is that from the autumn of 2013 to the spring of 2015, the young girls always abandoned Aeropostale and Abercrombie & Fitch, which belonged to what they called "no more clothes".

5. of course, girls also have new sweetheart.

Lululemon, Nike And Victoria's Secret became the new favorite of young girls. From the autumn of 2013 to the autumn of 2014, Forever 21 has been sitting firmly in the seat of "beautiful girl's favorite brand". Lululemon was a dark horse killed in the spring of 2015. Forever 21 has been thrown out of several streets and is now in the fourth place.

6. sportswear is more popular than cowboy.

Nike, Under Armour, Lululemon and Adidas are the most popular sports brands nowadays.

7. the favorite restaurant for teenagers? Starbucks.

8. what is the most popular social software for teenagers?

Pinterest has always been hot and cold, ranking in front of "unknown social software" and "no social software human". Data on Snapchat burned after reading is incomplete. In 2015 spring, only 13% of people use it. Instagram is different from Snapchat, which belongs to picture social software. It has been among the best from the spring of 2013 to the spring of 2015. In the spring of 2015, 32% of people were using Instagram, and successfully surpassed Twitter. It seems that Snapchat, which is too light on the product design, has not surpassed Instagram to win the hearts of young people. As for Facebook, its popularity can only be described in four words: "one way down".

9. which handbag do teenagers like best?

Michael Kors. Yes, Michael Kors has successfully surpassed Coach.

The report makes statistics on the consumption data of American teenagers in fashion, beauty, personal care, electronic products, food, games and entertainment.