China'S Fashion Industry Is Developing At Full Speed.

The so-called "Qin lost their deer, the world is a total of them."

After the unbroken process, the competition in the Chinese handbag Market is going to be very exciting.

At present, LOUIS VUITTON and other top luggage giants in Pyramid, apart from being partitioned by medium-sized warships such as GIVENCHY and BALENCIAGA, are more aggressive brands such as Michael Kors and Tory Bruch attack from the bottom.

Between China's middle class and the younger generation, "cost performance" has become a hot topic in the field of luggage and bags.

But the meaning of "cost performance" is not only "low price", or "explosive money" that is easily copied.

Through production, the way to profit only to capture the best selling position or become a fast followers at a lower price is vulnerable.

Take Michael Kors as an example, Michael Kors has enjoyed a very substantial growth in China in the past few years.

However, according to the analysis of Business insider website, the brand has begun to face enormous problems.

In 2014, the company's share price fell 37%, and announced its reservations about future growth prospects.

"When it becomes universal, it will no longer be sought after."

After all, a short-lived trend and a business without loyalty can not last.

"China's fashion industry is developing rapidly", which sounds like a cliche. But after so many years of "starting", it has begun to "mature": Chinese designers and brands are showing market competitiveness. BoF editor in chief Imran Amed pointed out after visiting Shanghai Fashion Week: "in the past, people were talking about luxury luxury cards such as LOUIS VUITTON, GUCCI, BURBERRY, PRADA, but now people are paying more and more attention to young local designers."

At the same time, along with the change of consumer composition caused by anti-corruption, China's fashion industry is undergoing great changes from both production and consumption.

People begin to know what good things are and what they are willing to pay.

In the category of bags, take DISSONA as an example.

Founded in Shenzhen, China, it is the best original leather goods brand in China. It has become the best in China. Its development fully reflects the Chinese brand's ability and the needs of the Chinese market.

It took more than 10 years to build a "good" and "worth" Chinese brand.

In design, they are never satisfied with the pplant of the trend, but stick to cooperate with the top professional team to keep the originality and uniqueness.

Its "secret seal" and "strong magnetic field" series are all made by international design masters with the concept of Chinese culture. Their styles really conform to the global aesthetic standards, and at the same time arouse the resonance of the Chinese market.

At the same time, the brand's pursuit of quality is also meticulous, and the introduction of European Centennial leather goods production.

It also goes all over Europe and Asia to find top leather, so that every product has the strength of inheritance.

What's more, DISSONA has the emotional value that can penetrate into the soul of women. "The next bag will be better, the next man is not necessarily", "behind a successful woman, there must be countless bags".

Every year, advertising slogans strike the heart of Chinese contemporary urban women in a unique and real way.

Therefore, whether the economic crisis in 2008 or the economic Waterloo in 2013 has not shaken the brand's position in the forefront of the market.

It is reported that since 2009, the brand has maintained 30% for 5 consecutive years.

This legendary achievement not only makes it the first, most successful and valuable Chinese self created brand, but also the envy of international giants.

At the end of March, the first Shenzhen fashion week in 2015, DISSONA's "time gift" 2015 autumn and winter new product conference has undoubtedly become the most popular show.

This release is a startling phenomenon: many Chinese fashion women who have always used the big international handbags, no matter when they come to the scene watching show or through social media, all have the same idea of buying DISSONA.