Eaton, "Go To The Heart" To Change The School Uniform Market

Ask a lot of famous people.

When a business owner or a school uniform is an industry, many business owners will hide their meaning and shake their heads. "School uniform, big market, but not simple!" is not easy. Everyone seems to have no idea where to start.

It was not until reporters visited several different types of school uniform enterprises that they realized that the circle of cultural people, the participation of multiple subjects and the involvement of the government made the business "complex" and "not easy to touch".

Eaton, head of the first brand of Chinese school uniform, told reporters directly: "principals are very sick of talking about money, and some places have self protection, access system and social sensitivity, even principals are not willing to touch."

But on the other hand, the school business has market, opportunity and challenge.

In those days, Eaton Kidd invited

When Wang Yong joined in marketing and acting for many years, he thought that China did not have much space to make school uniforms. Until Eaton let him understand him deeply, he found that "every node is technology" in school uniform marketing.

For example, Eaton Kidd found that when the local education bureau or the school itself had designated foundries, it would involve the government level when the local education bureau or the school itself had a designated foundry. When Eaton was designed as a non-traditional "face pocket" and the new price standard, it might need to be closely surrounded by the parent committee and students, so that they could become the voting subjects of school uniforms, thus creating opportunities for Eaton.

In addition, there are different ways of participation for different school uniform tenders, but most of them are under the double pressure of the Education Bureau and the parents. For example, some county-level cities have adopted the unified bidding of prefecture level cities, and Guangzhou has adopted 12 independent administrative tenders, and Beijing has been subscribed and supervised by Beijing uniforms management center, while Shanghai and other places are bidding separately with schools as the main body.

The opinions or directions of each tendering agent will be different.

Eaton uses his heart to change the school uniform market

Before the formal establishment of Eaton in 2008, the first thing to talk about was Beijing East Road primary school in Nanjing.

There are many officials' children in the primary school less than 1000 kilometers away from the southeastern side of the Nanjing municipal government. The headmaster Sun Shuangjin is the first ten star principals to establish "intelligence education" in China.

But they haven't had any uniforms for many years. The principal thought that since they could not choose a good school uniform, they would rather not have a uniform.

On one occasion, Chen Zhong, the founder of Eaton Kidd, met Sun Shuangjin. The two people exchanged their understanding of school uniforms, and the ideal of education, that is, school uniform is a set of cultural system for the school, and two people hit it off. Then, Eaton became the school's exclusive school uniform supplier.

This is probably one of the reasons why Eaton was able to impress the headmaster.

The culture and connotations of school uniform products are more obvious than many other garments.

In itself, it is the idea of education and the identification system of campus.

This idea of "like-minded" and "even seeing each other" has made Eaton Kidd win a very high quality customer.

It is understood that Eaton High German sticky customers are ranked in the top 20% of the country's key primary and secondary schools.

Most of the parents of these schools are well-off, and the school principals are more open. They have the right to choose their own uniforms. Parents and schools can accept school uniforms better. It is an aesthetic influence and an important carrier to accompany their children's growth.

Take heart, complete the inheritance and edification of an education.

Under the guidance of the idea of "poetic education", facing the requirements of the times, following the scientific laws of education, respecting the laws of the growth and development of teachers and students, advocating the cultural spirit of "simple atmosphere, true water without fragrance and listening to the sounds of nature", we strive to create a cultural atmosphere with "academy atmosphere, bookish, and bookish". Based on the small world of schools, we will integrate the profound cultural details and the advanced school running ideas and harmoniously with the great realm and the big mind for the future of the country, the nation and the students. We will increasingly highlight the characteristics of running schools in the aspects of management system, discipline construction, training of famous teachers, the construction of digital campus and the international integration of education. Suzhou Shing Chung always held high the banner of quality education.

Eaton Kidd stroll around the Suzhou ten middle school and take the "asymmetry" characteristic of Suzhou garden. The dark blue knitted vest is matched with the asymmetrical colored neckline, which is as elegant and interesting as the garden scenery.

In order to reflect the cultural atmosphere of "academies, books, and books" in Suzhou, Eaton designed the summer school uniform for pure white light Chinese short sleeved shirt, showing a clear and upright style and no worldly beauty.

As Liu Yuanzhao, President of Suzhou's No.10 middle school, said, "school uniform is part of school culture.

In line with the campus, echoing the students' personal interests and adapting to the mainstream culture of the society, it is also the pursuit of our school's clothing culture. Our school has been replacing traditional sports uniforms for decades.

Su Mei tailored for us, students in many styles, "referendum" made a choice.

Yesterday, Gao Yi long class in the overall acceptance of Suzhou education television interview, for the first time put on it.

The students liked it very much. It was another gift from spring.

All of these come from Eaton's initial value proposition.

Eaton Jid school uniform has always been adhering to the idea of conveying the educational connotation with the most beautiful campus costumes and imperceptibly the spirit of teachers and students. It is rooted in the excellent campus culture. It advocates the value proposition of "leading the pformation of Chinese campus dress and promoting the reconstruction of common educational values". It harmoniously melts into the regional geomorphological features, architectural design forms, cultural and artistic styles, and environmental and ecological qualities of the school garden, and it plays a role of etiquette education and humanistic edification in explicit or implicit way, which naturally shows the beauty of campus and the beauty of education.

It is precisely because of this value proposition that it has gradually opened up the school uniform market and touched many levels of the campus, thus winning the market position and market recognition of the first brand of school uniform.