Teenmix Drying Shoes, Grass Roots Call The Fashion Circle.

On the evening of April 21st, a war on fashion was launched in micro-blog, and things were expanding rapidly. The reason for the war is the famous brand Teenmix official micro drying out 9 pieces of the design competition of the tide shoes, and then the fashion designer @Chrison, a great "tide" commentary, vigorously followed by the grass root leader, spicy hot dog, who disagrees directly with the "tide Nim", the fashion circle and the grass roots around what is meant by "tide" to play the mouth gun. With the two fans starting to pinch each other, the onlookers also join the melee, so that the war of abuse is becoming more and more intense.

The core of the debate is whether fashion belongs to the minority or the carnival of the majority. However, the two sides insist on each other and argue fiercely. It is difficult for a time to give a reasonable answer.

even if it is fashion Circles are equally divided about such arguments. Big brands, public relations, designers, commentators and fashion editors are attacking each other all the year round. Zara, a fast fashion brand facing the masses, has been copied and exploded in the sob and mean of many fashion critics. While a group of highly cold and highly determined brands in London and Paris are sticking to traditional crafts and high forcing formats, they have to close their doors and weep silently at night.

Another focus of the debate is focused on the conflict between the beauty and comfort of shoes. Christian Louboutin once said that creating comfort is not his job. He hates the concept of comfort. And the shoes designed by Christian Louboutin also run through this idea from beginning to end. Nevertheless, the beauty of the CL red shoes with no humanity still attracted women's attention. Their insistence on the beauty of shoes is obviously unimaginable to the straight men who participated in the micro-blog's war. However, in recent years, including Jimmy Choo, Prada and other brands are gradually moving towards comfort. Tod s has also succeeded in the Chinese market by virtue of its humanized bean shoes.

After all, this is a time of advocating technology and fashion. The application of a large amount of new materials and new technologies makes shoes beautiful and comfortable. Even Chanel has started to do sports shoes. What else is impossible? This year's major Fashion Week Street Photos, the white shoes of many supermodels have fully proved that fashion and comfort can be perfectly integrated. And Teenmix, the shoe maker, is also trying to combine fashion and comfort to liberate Chinese consumers' feet and aesthetics.

This time, the most vicious gun in the network is the designers. It was originally a concept draft of a small industry competition, but it was accidentally placed in front of the netizens and accepted the strictest public scrutiny. For young designers, this is a blow and growth.

This time Teenmix shoes Fu Shixiang, director of Teenmix's brand operation, said: "we have also received many manuscripts. These draft designs are only a small part of it. I didn't expect such a big controversy. Although some of these submissions are academicalized and idealistic, they also contain traces of imitation masters. But what we see more is the expression of self expression by young people, the respect for the art of shoemaking and the worship of innovative spirit. The fashion industry never lacks the skilled shoemaker, but lacks the fresh blood of the spirit. Our intention to organize this competition is to excavate innovative and innovative designers to give them a stage to show their own ideas and strength. In the future, these designers will become the backbone of China's manufacturing upgrading.

In fact, the contradiction between fashion circles and the general public is long-standing. Micro-blog's war of words is only a fuse. The core reason is the difference of values and aesthetics between different classes and regions in China. In the fashion circle, the display of some small schools is often magnified by the media and becomes the fashion trend in the eyes of the public. The so-called fashion people are also used to indulging in their own small world, ignoring the needs of the masses. Over the years Fast fashion brand Rapid development, but China's design seems to be caught in a vicious circle of high cold. This is a question worth thinking deeply in the whole industry. The fashion of life, as Miss coco Chanel said, "time will pass, but style will last forever." The real fashion should be the expression of the idea of life, and its attitude is the vane of the trend.