How Does YUMMY Affect The Men'S Wear Market?

In recent years, the above changes in male fashion consumption have become the mainstream trend in European and American countries, but in China, this trend is slowly emerging. Daivd Shah even believes that this phenomenon contains enormous consumption potential. The changing demand of male fashion will bring more new market growth points for more brands.

Due to social and economic development, men's psychological and mental changes will affect the trend of fashion industry, and men's clothing products will also develop towards more diverse directions.

Daivd Shah believes that China's men's clothing brand should seize this opportunity.

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In design, the lines of garment products will become more cultured and brighter, and women's clothing will begin to be masculine.

This cross sex design has created a boom in the fashion industry.

In Asia,

This trend will soon be revealed because, in terms of body shape, Eastern males have smaller profile and less muscular lines than Western males.

HSBC retail market experts also released a similar Market Research Report: the mainstream population of luxury goods market in Europe and the United States has changed from middle-aged women to young, wealthy and aspire to gentlemanly spirit. Therefore, the number of stores dedicated to male consumption is increasing, and men's shop windows are becoming more and more beautiful.

In the Occident fashion world, this group of urban males also has a standard appellation called YUMMY, that is, the abbreviation of Young Urban Male MY.

Daivd Shah said that in the past, it had been advocated to wear different clothes on different occasions, but now this orthodox fashion concept has been recognized as Old Fashion in fashion.

With the accelerated pace of urban life, people's time has become very valuable, so YUMMY's hobby has led to the new trend of fashion consumption. Instead, it is more popular to satisfy the comfort products of different occasions and functions.