AOKANG Hand In Hand With Alipay Gift 300 Million Red Envelope

April 26th is the 3rd anniversary anniversary of AOKANG international listing. To repay nearly 6 million AOKANG fans nationwide yesterday, Zhejiang AOKANG shoe industry Limited by Share Ltd joined hands with Alipay to hold a "strategic cooperation conference" and a "AOKANG listing 3rd anniversary and 300 million red envelopes" at AOKANG North Yongjia main store. This event, Alipay red envelopes can be purchased not only in Tmall AOKANG, but also in AOKANG stores across the country, and can be used in conjunction with other online and offline promotions.

On the occasion of the 3rd Anniversary listing of AOKANG, Alipay sent 300 million red packets together with Alipay, and signed O2O strategic cooperation activities agreement with Alipay again to get through the red line limits on line and line. Internet thinking Another innovation in marketing. In March 13th last year, AOKANG joined hands with Alibaba O2O to sell shoes, and launched AOKANG Alipay wallet payment function in more than 5000 stores across the country. AOKANG became the first shoe making enterprise in China to try to make mobile payments. Yesterday, AOKANG international closed price of 24.45 yuan, rose 1.17 yuan per share, or 5.03%.

At yesterday's AOKANG Alipay red envelopes ceremony, Wang Zhenquan, President of Zhejiang AOKANG footwear Limited by Share Ltd, and Xue Tao, director of the business division of Alipay domestic business group, unveiled the giant red envelope two dimensional code and signed bilateral strategic cooperation activities agreement. Subsequently, Wang Zhenquan CEO on site experience the use of red envelopes function: open Alipay software on mobile phones, scan the two-dimensional code to receive AOKANG red packets, and then click on the "payment code" option, by the staff members of the shop through scanning the gun to scan, you can successfully use Alipay red packets to complete the payment under the line.

After the launch of the campaign, AOKANG officials network platform The red envelope two-dimensional code has been released for the first time. At the same time, AOKANG will also place a red envelope two-dimensional code posters in its own stores nationwide to scan customers for red packets and use them directly in stores.

Wang Zhenquan said yesterday about tradition. Footwear retailing In fact, the essence of O2O is still offline; the cooperation between AOKANG and Alipay can not only enhance user's convenience, but also have a huge user base of Alipay, which can promote more online consumers to move offline. The main purpose of AOKANG's online activities is to attract more customers to go to terminal stores for shopping experience.