Clothing Enterprises Continue To Extend Their Capital Tentacles.

The capital tentacles of garment enterprises are not only limited to the domestic market, but also more overseas. In the future, there will be more and more overseas investment cases of garment enterprises.

In April 20th, it announced that the company signed an investment agreement with ISE, a South Korean e-commerce service leader, in April 17th. The company subscribed to the 4509583 newly issued common shares of the new ISE issued at the price of won 4435/ shares, or about 115 million yuan.

After the company's investment, it will account for 17.67% of ISE's shares and become the second largest shareholder of ISE.

On the evening of April 20th, the company announced that the company signed a letter of intent with Piramagen, S.L, and 11MAC11, S.L4 20. The company carried on the THE BEST OF YOU SPORTS, S.A (referred to as "BOY").

The estimated amount of investment is 20 million euros.

Main points of Spanish Company BOY

In Spain, it provides management, marketing and agency services for professional athletes, especially professional athletes in professional football clubs.

Piramagen and 11MAC11 have shares in BOY 100%.

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Yang Hexiong, Deputy Secretary General of Gansu clothing association, said in an interview that China has strong clothing production capacity and huge domestic demand market, and has processed a lot of low profit clothing products for the world. However, in the domestic market, foreign brands processed by us have always been the main players in the Chinese market, and it is hard to see Chinese brands that can compete with international brands. Tens of thousands of young designers enter the clothing industry every year, but there are still many garment enterprises are beset by the lack of design talents.

Fashion design is the soul of product and brand. To make a brand strong, we must make strong design. Innovative design is the inevitable choice to enhance the quality, enhance the added value of the product and enhance the overall competitiveness of the brand.

For a long time, fashion designers still have a big misunderstanding in their design concepts and design thinking. They try their best to cater to the trend of fashion, but do not dare to create new trends.

The design and development of some enterprises still stay in the stage of plagiarism and imitation.

There are too few original subversive designs in China's clothing industry.

Obviously, minimally invasive new technology can not really affect the world fashion industry, nor can we change our position in the value chain design side.

Lack of creativity is a hard nut to crack in Chinese fashion design.

For clothing brands, strong brand awareness and advanced innovative ideas, and enthusiastic and creative thinking designers are important prerequisite for creating brands, especially for those brands that want to create the world's influence. Not only do designers need to have creative thinking, but also designers need to create continuous vitality.

Yang Hexiong emphasized that in order to achieve the purpose of design, designers must understand and apply corresponding technical means. Designers should not only understand what they expect, but also know how to get these results.

That is to say, it is impossible to achieve the desired design effect only by carrying out the design without considering the practice of technical design. Therefore, when designing a fashion designer, the designer should pay attention to the beauty of form and material as well as the technical nature of clothing as a product.

Clothing art design and technology design should be naturally integrated into one.

In addition, with the progress of science and technology, besides the improvement of visual appearance, clothing materials emphasize the comfort and functionality of clothing.

Clothing design should make good use of these materials in a targeted way. According to the characteristics of the design products, we will improve the materials in the design by means of science and technology, retain the original advantages, discard the shortcomings and deficiencies, and embody the characteristics of humanized design.

It is reported that foreign countries have explored how to effectively use technology to achieve practical effects of clothing.

For example, combining electronic wearability technology with clothing design, on the one hand, applying new technology of electronic textile to clothing by way of clothing style and structure design, expanding the function of clothing, improving the comfort and protection function of clothing, increasing the information exchange function of clothing, designing clothing that can meet the needs of people who need this type of clothing, athletes, patients, old people, children and people at work. On the other hand, the electronic wearability technology is also combined with the characteristics of clothing to make various development.