Lian Crawford Increases Uma Wang And Ziggy Chen

Wang juice may be one of the most popular Chinese designers in recent years. Since her brand name was born in 2005, Uma Wang has become a frequent visitor to London, Paris and Milan fashion week, and has been highly praised by the industry, including the Franca editor of the Vogue Italy edition and the famous media man Hong Huang. As another Chinese fashion designer receiving international attention, Uma Wang has entered more than 50 buyer stores in Europe, North America and the Middle East.

Ziggy Chen is the personal name brand of Chen Xiang, China's new cutting-edge designer. As a native designer in Shanghai, Chen Xiang is good at blending Chinese characteristics with simple aesthetic concepts.

Lorenzo Hadar, a buyer of three shops in Losangeles sunset Road, soon came to China. Shanghai Fashion Week He made a special trip to the "MODE Shanghai clothing and accessories show" in Julu Road, Shanghai. Lorenzo said he has been waiting for the growth of Chinese designers, and there are more and more brands like Uma Wang and Ziggy Chen. He will give direct support to these designers with orders.

　　 Lane Crawford Recently, we have been trying to introduce Chinese designer's brand into sales. Chictopia In 2013, it participated in the "Created in China China Fashion creation" project. Its brand Chictopia by Christine Lau was introduced to become one of the first three Chinese designer brands to enter the Crawford. The other two brands are Liu Min's Ms MIN and Li Hongyan's Helen Lee.

Designer Liu Min once said in an interview with the interface that getting the order of link Crawford is the beginning of the challenge. As a strong fashion retailer, l'lane Crawford asked Ms MIN to keep up with the international fashion schedule and to complete the next quarter's design in half a year. In order to catch up with the rhythm of Lac Crawford, Liu spent several seasons. More collisions also come from l'carver's international retail experience and the difference between Ms MIN's past localization sales experience.

In addition to "Created in China China created fashion", Lian Crawford recently launched the first "Platform" designer training program. Designers can bring their own works to the two open days in May to Hongkong and Shanghai's lac Crawford, and meet with buyers and creative teams. Once successfully selected, the designer's work will be available to the company as well as a series of promotional resources.