Garment Enterprises Are Moving In Layout.

In explaining the future strategic plan, clothing enterprises basically mention increasing the resources in the Internet and strengthening the channel integration, and the mobile Internet is the carrier to get through the online and offline channels.

　　 Lancy April 12th evening announcement, a wholly owned subsidiary of the company Hong Kong The company will invest 7 million 500 thousand US dollars in Hifashion Group Inc through capital increase. After the investment is completed, the Hongkong subsidiary of the company will hold 765 thousand and 600 shares of Hifashion shares, accounting for 5% of its total share capital, and the two sides have signed an equity investment agreement in April 9th. Information shows that Hifashion Its core product is mobile APP "star Wardrobe".

On the day of 20th anniversary celebration (April 22nd), Smith Barney released the mobile APP - "fan" platform. It is said that the platform will integrate the fashionable brands with global attitude towards life and create intelligent entrepreneurial tools.

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At present, the shortage of talents has become the biggest obstacle to the sustainable development of China's garment industry. In China's large number of garment enterprises, there are not many advanced equipment, mainly due to the lack of talents who can use these equipment. Germany and France are the producers of textile and garment equipment. Their equipment has been widely used in the world garment industry, and some can be said to be indispensable. But in China's enterprises, these devices are rare. Even if they are equipped with equipment, they are still different from the world standard. In the apparel industry chain, apart from designers, we also need various professionals, such as plate making, technology, marketing and so on. Although China is the largest country in garment manufacturing and export, there is a shortage of talents in this field. According to statistics, the incumbency division of our country has less than 10% of higher education and less than 6% of professional training.

No innovative design, no innovative design personnel, no attention to professional personnel training of enterprises and brands, no delivery of innovative designer's clothing design teaching system, we are still the world's "processing plant", in the profit chain can only get the weakest part, and often because of the constraints of various economic and political environment and being threatened. In fact, the clothing industry has a strong embodiment of the strength of competition for the design of innovative talents. And the ownership of excellent designers by enterprises and brands has become the key to the success or failure of competition.

If the training of designers has solved the problem of talent demand, the training of clothing talents in Colleges and universities is a permanent solution to the scarcity of talents. In the enterprise, designers do not understand the paper version, and print designers do not understand design drawings. At present, most of the courses in clothing technology colleges are inclined to theoretical knowledge, data and paper theory are much talked about, but there is not enough practice to practice. The basic skills of students' plate making and clothing are not solid enough. They can not keep pace with the work after the enterprises. They can not get the approval of the workshop version Master, and after they have gone to work, they do not have spare time to recharge and rebuild.

Yang Hexiong pointed out that although more than 200 universities in China have set up clothing design major, they are faced with the limitations of professional setting and lack of pertinence and characteristics in fashion design education. The curriculum system is basically built on the garment industry, which is mainly characterized by manufacturing. It is difficult to adapt to the design talent standards that are urgently needed in the transformation period of the garment industry. He stressed that when designing courses, on the one hand, it is necessary to develop students' creativity and design thinking in clothing design teaching; on the other hand, curriculum design should be more practical courses, not only specialization but also interdisciplinary with other disciplines, and diversify the training direction of fashion designers.

He said that the characteristics of the setup of clothing design in British universities can give a lot of inspiration to China. "There are 52 colleges and universities in the United Kingdom, which have set up fashion design major, and have the characteristics of pertinence and diversification in the direction of fashion design specialty. It has different features in fashion design and marketing planning, intelligent textile and functional clothing design, fashion design and media, textile and clothing design. These professional directions integrate textile, marketing, news media, computer technology and other fields with traditional costume design, and cultivate comprehensive talents for the clothing industry. China's textile and garment personnel need further transformation and upgrading. It is necessary for the textile and apparel people to start their dream of textile and clothing with public entrepreneurship and innovation. How to make costume design meet people's daily needs in design practice, and play a more active role in society, consumption concept and environment has become the starting point of design innovation. Designers can make use of costume design to play a more valuable role.