Top 100 Enterprises Actively Carry Out Network Marketing And Multi-Channel Construction

In 2014, 100 enterprises accelerated the pace of network marketing and multi-channel construction.

More than half of the 75 top 100 enterprises in the online retail industry have built their own platforms, while the number of enterprises that use self built platforms and third party platforms is basically the same as those built on third party platforms only.

The growth rate of online sales of top 100 enterprises engaged in online retailing is relatively large, up nearly 5 times compared with the same period last year, but the proportion of sales in enterprises is still very low.

From the top 100 enterprises with data, 31.4% of the enterprises sell less than 10 million of the network, 31.4% of the enterprises are between 10 million and 50 million, 23.5% of the enterprises are 50 million to 300 million, and 300 million of the enterprises account for 13.7%.

In 2014, it was widely valued and applied.

The proportion of mobile sales to online sales is rising rapidly.

Among the top 100 enterprises that provide data, mobile terminals account for more than 30% of sales, accounting for 17%, accounting for 50% of 10%~30% and less than 10% of 33%.

To implement

Strategy, some enterprises have opened stores to raise their business and provide free services at stores.

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From the sample store data, 23% of the stores provide self service, and 40% of the stores provide free WiFi.

2014 is a year of chain pformation. Enterprises have undergone many challenges.

Chain enterprises generally recognize that customer value and customer experience should be taken as the starting point. Through multi-channel integration, commodity management, supply chain management and seamless channels should be focused on, so as to pform from scale to efficiency and pform from extension to connotation.

In 2014, there was a negative growth in sales of 30 top 100 enterprises and 23 stores.

But at the same time, there were 31 Enterprises in the top 100 enterprises and 26 stores increased by two figures.

By adjusting the development strategy, optimizing management and increasing innovation, enterprises can still achieve better business performance.

In 2014, the average gross profit margin of top 100 enterprises was 16.4%, slightly higher than 0.2% in 2013.

Net interest rate averaged 2.08%, down from 0.03% in 2013.

Careful analysis shows that high cost is one of the main reasons for the decline in profits.

In 2014, 100 enterprises' rent expenditure increased by 10%, and labor cost increased by 9.2%, which was 1 and 8.8 percentage points lower than 11% and 18% in 2013, respectively.

Although the growth rate has dropped to varying degrees, the rise in rent and labor costs is still a great pressure on enterprises.

Recently, the State Council's policy on the same price of electricity and electricity and the reduction of electricity price is a good way for enterprises to reduce the cost of electricity.

At the same time, with the decline in the number of shops, commercial real estate supply and demand changes are expected to further lower the rent.

As a large number of employment recipients, the relevant policies to encourage employment will also affect the development of chain industry.