Sales Of Physical Retailers Are Unbearable.

"Our strategy now is to set up shop cautiously, not as crazy as it did in the past few years. The rent and labor costs are too high, but gross margins are decreasing."

Mr. Shen, who has been engaged in retailing for many years, told reporters.

Reporters interviewed learned that in 2014, bees, lotus, Huarun, WAL-MART and other industries have different levels of stores and stores adjustment, these operators are very consistent with the idea of store adjustment, most of which are due to the poor sales of some stores, and difficult to load under huge costs.

The top 100 list shows that since 2010, sales growth of chain top 100 companies has continued to decline, and sales growth in 2010 has been 21%, 12%, 10.8%, 9.9% and 5.1% respectively in ~2014.

In 2014, it became the lowest year of sales in the top 100 list.

In 2014, the number of top 100 enterprises increased by 4.2%, of which 23 were more than the number of new shops, and the number of shops in 7 enterprises was unchanged from last year.

In 2014, the number of officially employed workers in the top 100 enterprises decreased by 0.3% compared with that in 2013. The number of enterprises that have reduced employment has exceeded the number of enterprises increasing employment.

Comparatively speaking, supermarkets and convenience stores are better than department stores.

In 2014, 47 homes

Sales in main business status increased by 2.7%, and sales were lowest in all formats.

Sales of top 100 top quality enterprises with supermarkets as the main business grew by 6.5%, and the stores grew by 5%, which were higher than the average growth rate of 1.4% and 0.8% respectively.

It is noteworthy that the sales of convenience stores increased rapidly, and the number of convenience stores in the top 55 stores increased by 7.8%.

From the convenience store companies with comparable data, the sales volume of enterprises increased by 17.7%, higher than that of the top 100 sales by 12.6%, and sales growth was the highest among all formats.

Reporters observed that perhaps because of the relatively good condition of small convenience stores, many businesses began to get involved in these small shops, such as Carrefour.

The first convenience store has been tested, and the lotus has also set up its first small convenience store.

In addition, among top 100 companies,

Sales increased by 4.7%, and stores increased by 13.9% (mainly fast food, convenience stores and professional store growth). Domestic enterprises increased by 5.2% in sales and 2.9% in stores.

Foreign department store sales decreased by 3.8% compared to the same period last year, and the number of stores decreased by 1% compared with the same period last year.

Domestic sales increased by 3% and stores increased by 10.2%.

Among the top 100 chain enterprises, the sales growth of foreign-funded enterprises is 4.2%, the growth of stores is 16.8%, the sales growth of domestic enterprises is 7.5%, and the growth of stores is 4.4%.