Wang Jianlin Uses O2O To Enhance User Experience And Stickiness

Wanda's O2O now only has one year to do. It's not mature, it's simply groping.

What are the two things that O2O does? The first is to increase the sense of experience and stickiness of offline consumers.

What do we mean by increasing the sense of experience? For example, we now have four Wanda squares in Shenyang, which may increase more in the future. Some have gone, for example, the car is full on the square, and you find it full when you arrive. You may have to queue for a long time. O2O may search at home, knowing that there are no parking spaces or parking spaces.

We also have some oil and gas projects. The queuing time is very long. Consumers can make an appointment in advance, and how long it takes.

This kind of R & D has already matured and the sense of experience has increased.

But it brings a problem. This kind of projects that increase sense of experience are all projects of burning money. Then, where is the profit direction of this company? Through the exploration of this year, we now find a new direction, that is, go to the direction of Internet finance.

Why do we say Online finance Direction? First, now. Wanda commerce It is changing from light to heavy. We used to own assets or all rents. Now we feel that many investors, including our internal and external investors, are willing to invest money in us, and let us be responsible for the design, construction, and Attract investment Operation, management, we share part of the funds. From here, we will recall that we are experimenting recently that a Internet Co of our own may issue a new financial product at the end of this month or early next month, which will invest in Wanda Plaza. The profits and rents of Wanda Plaza are paid dividends to Internet Co. He also needs to leave a small portion of profits and distribute them to investors.

There is a pattern for this product. This mode will push forward with the development of China, and this product should become a public product. I believe that in one or two or two or three years, this investment product can become an infinitely large financial product, which is called real estate trust investment fund every year. When it goes public, Internet Co can also divide into 30%, which is a way to make profits.

On the second hand, Wanda has a huge advantage, and the flow of people is very large. Last year, Wanda had 1 billion 600 million people, and it is expected to exceed 2 billion this year. In 2020, according to the most conservative estimate, more than 6 billion of the people will enter the Plaza, hotels and resorts of Wanda. According to one person, once a month, active users are counted, at least 500 million active users. Maybe more later.

These resources are our customers who will issue Internet financial loans in the future, because his consumption data are in the hands of Wanda. A second tier city, if it is in Shanghai, Beijing, may not be very complete, but for the three and four tier cities, the consumption data is very complete.

A total of less than 400 thousand people in Langfang can get rid of the children and elderly people who have no spending power. Maybe 300 thousand people mean that one person will get up less than a week on average, and go to it once every four to five days. Based on this complete data link, we can judge the person's spending power and consumption preferences.