It Is No Exaggeration To Use "Legend" To Describe The New World.

It is no exaggeration to describe the new world with "legend".

The Beijing CBD, which is small in size, can not get a decent high-end department store in just a few years after its construction. At that time, most of the department stores in Beijing were concentrated in Xidan and Wangfujing. In the East, there is only one China World Trade Center.

Beijing Hualian and Taiwan Xin Guang San Yue, who are eager to build high-end department stores in CBD, see business opportunities. The two sides hit it off. In March 2006, they built a luxury brand and high-end department store with 50% shareholdings. This is the new light world, located at the northeast corner of Tai Wang Road subway.

"At that time, the two companies in order to introduce more brands, not only the Beijing Hualian, even the new light and three Vietnam have made a lot of interests in the investment, perhaps it is this kind of big hand operation method, in just two or three years to do the department store industry giant." A person familiar with the matter said.

According to introduction, Xinguang heaven and earth It has gathered 90 top international brands and 938 world-renowned brands. CHANEL, GUCCI, PRADA, and other top 10 international top brand flagship stores, DUNHILL, BOTTEGAVENETA and other 42 new international concept stores, FRED, FAUCHON and other 24 brand counters opened for the first time in China, and MIKIMOTO, MARCJACOBS and other 53 first brand cabinets in Beijing were attracted.

In addition, there are 78 worlds. Top brands First time Chinese Market Keep listing with the world, and every season's new products are the same as those displayed in Paris stores or New York stores. Since then, Beijing has maintained the international fashion zero time difference with Paris and Milan.

Data show that the sales of Xinguang Tiandi has been increasing since its opening in 2007, and almost every year's turnover has exceeded 30% year-on-year growth from 2008 to 2011. Sales in 2008, 2009 and 2010 were 2 billion 500 million yuan, 3 billion 300 million yuan and 4 billion 829 million yuan respectively. In 2011, the sales volume of 6 billion 500 million yuan was the first place in the department store of the mainland, and the net profit after tax was 800 million yuan.

At the same time, 50% of the equity interests have become a stumbling block for the continued cooperation between Beijing and China. There have been media reports, in September 2008, Taiwan Xin Guang San Yue and Beijing Hualian Group exposed business disputes. After mediation, shinguang three Vietnam still occupied some of the shares of shinguang world, but did not participate in daily management, only staff members as consultants to assist in operation.

At the beginning of 2013, the contradiction broke out again, and Taiwan's new light and three Yue finally officially withdrew from the shinguang world. In recent two years, Beijing Hualian has been adjusting the development of shinguang world, but its performance has not been much improved.

The past from April 9th to 19th was the 8th anniversary day of the celebration. At the same time, when the "Deluxe promotion" of "thousand thousand returns hundred" and "brand day 10 times integral" was launched, Beijing Hualian also completely deleted the "Xinguang world" from the reality of CBD. Previously, the signs that were all over the subway were all removed, and the four characters of the "new light heaven and earth" in the upper right corner of the mall were taken down. There were three obscure letters on the top of the gate, SKP, which is the new name of the mall after the new light world withdrew from CBD.

And Taiwan new light three Yue also took the place in the Tongzhou block, ready to display its strength in the local area. As the brand of "Xinguang Tiandi" belongs to shinguang and San Yue, the shinguang world from CBD will be reborn in Tongzhou.

"There is no new light in Beijing anymore. Later, when we answer the phone, we can only say," Hello, this is Beijing SKP ". If we can not change the word" Xin Guang Tian Di ", we will find a fine of 50 yuan at a time. A special answering customer service telephone staff told reporters.