Shopping Malls Are Too Expensive And Too High.

After the Qingming, the temperature gradually recovered, and Beijing ushered in the spring.

In the mall, it's light and tender.

It has been covered with shelves.

Many people take off their winter clothes and plan to buy some spring clothes for themselves.

However, Xiaobian found that the spring clothes were much more expensive than spring clothes last year.

It can be said that a slightly more famous brand clothing price is basically around 2000 yuan, while the clothing with a strong sense of design and fashionable elements is as high as 5000 yuan.

The outrageous thing is that many domestic brands in the shopping mall, or never heard of other brands, have priced over 1000 yuan.

In fact, this era of casual clothing has been priced at 1000 yuan. In the past few years, it has come to the forefront, but this year has become a common phenomenon. It is difficult to buy three digit clothes in shopping malls, and consumers shout "can not afford".

A white-collar worker complained to Xiaobian that she earned more than ten thousand yuan a month. Every time she went shopping, she only looked at it, because the price was too high.

"In the past few years, I could still buy three digit ordinary clothes in the mall, but now I can't afford to shop."

Zhao Ping, deputy director of the Consumer Economics Research Department of the Ministry of Commerce, believes that the high price of clothing is a common feeling of many consumers.

Although the new style of fashion is more fashionable and more beautiful, the texture of the material has not changed much compared with the previous one, so the price is very high.

When young people regard shopping malls as fitting rooms, buying them online is a common phenomenon.

For clothing production, the production cost of raw and auxiliary materials accounted for 30% to 35%, while the proportion of staff salaries accounted for 60%.

However, according to Xiaobian, the cost of garments is actually very low, and raw materials are decreasing year after year, and the cost of making some garments is not more than 100 yuan.

In addition, the agent system is also a very important reason.

At present, domestic garment manufacturers are not big international brands, and the control ability of this channel is relatively poor, so they tend to choose the way of agency to sell their products.

The result of the agency is to earn profits in the links of every agent, all have to pay taxes and fees, all have to increase the price. Finally, the increase in price increases the retail price of department stores.

Finally, the problem of market rent and raise the price of clothing makes the price of clothing soaring.

According to the difference of the floor, location, brand awareness and sales status of different brands, the amount is different.

A famous man

The agent said that the monthly sales of the mall was deducting the net profit from 18%-20%.

"For example, I earn 100 yuan for a garment, and the shopping center will take twenty yuan, and we have to pay rent, wages and so on."

In the past, people could judge clothing's grades and quality from price, whether it was luxury or light luxury brand.

Nowadays, it is difficult to judge from the price, because the price of all brands is almost the same, that is expensive.

In recent years, shopping malls have been pforming the middle and high-end routes, positioning in the "light luxury" has gradually become the mainstream.

All kinds of big and light luxury brands occupy the eye-catching position of the shopping mall, giving people a sense of "tall and tall".

Under the guidance of "high-end" in the shopping mall, all kinds of clothing brands have taken the high-end route.

Unlike international brands with historical details, how do many other clothing brands take the high-end route?

Shop decoration must be on the grade.

Xiaobian traveled to various business circles in Beijing and found that no matter what clothing brand, its shop decoration must be "tall".

A variety of dazzling decoration styles, or minimalism or retro, in short, to create a store for my customers clothing is very "connotations" feeling.

In such an atmosphere of shopping malls, all kinds of brands are mingled with each other. Customers are immersed in the "noble" feeling created by merchants, and can not tell clearly whether their products are really "value for money".

The "foreign label" made in China is rampant.

China's brand building is still underestimated. The immature local brands are not only unable to compete with the international brands, but also can't restrain the industry's "Chongyang mentality" in the local market. Therefore, many domestic brands use the "foreign label".

In shopping malls, local English clothing brands can be seen everywhere.

They are beautifully decorated shelves, equipped with sophisticated allusions, and at the same time, the "brand has a hundred years history" in the beautiful shopping guide.

In this way, the price of domestic goods goes up and down, no less than the price of "light luxury", and successfully attacks the "sparrow Phoenix".

For "

"The definition of the industry has always been controversial, and some even classify it as" fake big card ".

The price range is basically between 1000-5000, which is more suitable for mass consumption than that of tens of thousands of luxury goods, satisfying the "petty bourgeoisie" of consumers.

It is not price that determines whether it is "light extravagance". Rather, it depends on its origin. If a brand is neither a brand attached to a luxury brand, nor a second-line luxury brand, and its price is between 1000-5000, it can be concluded that it is "pseudo luxury".

Today, when "light luxury" is popular, all kinds of "pseudo light luxury" brands are mixed into it. For consumers who do not know much about the brand, it is common to buy "pseudo luxury" at the price of "light luxury".

In fact, the development of shopping malls is now heading towards the "abnormal" direction.

The price tag of clothing is too high, which will turn many consumers out. The ultimate loss is the interests of garment enterprises.

To satisfy their rent needs, shopping centres prefer high-end brands with high price, forcing the whole people to "light extravagance".

Many citizens have given up buying clothes in the market or buying them only during the discount season.

In the face of the double impact of "fast fashion" and the electricity supplier, the shopping mall is so "high and small", this practice is really incomprehensible.