How Do Retail Enterprises Meet The Impact Of The Electricity Supplier?

In the 1980s, after 90 years have grown into the main buyers of consumer goods, after 60 of our department stores, do the 70 store managers understand their spending habits? Do our purchasing managers formulate targeted purchasing plans according to their consumption level? Has our terminal store become a free fitting room for Taobao Tmall?

So how do we solve the above situation? I think we should start from two aspects:

(1) redefining the body. Empirical consumption The connotation of experiential consumption is not only to build a comfortable and beautiful shopping environment, to provide enough clothing for customers to choose simply, but to turn to a consultative sales mode, and salesmen should transform from sales promoters only to consultants who can provide quality image matching services to customers, and provide customers with integrity from all aspects of body, skin color and age. Fashion style This is the only way to rely on color, version matching. Photo marketing The advantage that the electricity supplier can not have is to recognize its advantages and make good use of its own advantages and do a good job in the training of salesmen skills. This is also the significance of our terminal supermarkets and retailers to invest heavily in building and maintaining terminal stores.

(2) department stores and supermarkets should establish their own upstream supply chain system. They can quickly and effectively obtain first-hand market change information through the manufacturers, adjust their own product structure in time, make good use of the top suppliers' final orders and resources, and develop a needle oriented sexual promotion plan, which will create a burst sales node for the terminal stores through the short and fast sales rhythm, which will greatly improve the profitability of the enterprises and effectively attract the consumption stickiness of the terminal consumers.

When 80, 90 consumers become the main consumers of the market, the change of consumer structure and the change of consumption concept are the irresistible trend of the times. Taobao and Tmall are not the killer of physical stores. I believe that the electricity supplier is just the pushing force for the entity stores to improve their own transformation. Is there no electricity supplier era, the sales of physical stores will be smooth sailing without competition pressure?

From 2014, Shanghai, Yimin, Shandong, Xi'an, Kaiyuan, Fujian Yonghui, Yinchuan, Xinhua and many other enterprises that actively seek change and success, we can see that China has changed from the world factory to the world market. The Pacific Ocean is big enough to accommodate the two big powers of China and the United States. The domestic retail market is large enough to accommodate the two formats of electricity suppliers and entities. The problem is that our physical department stores can not immerse themselves in the past commercial marketing mode, and can not extricate themselves from the past. They must keep pace with the changes in the consumer market, upgrade themselves with new ideas, and satisfy customers.

Now that the new marketing mode has been rolling in like a surging river, it is inevitable to face the changes and seek new breakthroughs. Or is it overwhelmed by the trend of reform? Eventually, it will die out. Maybe it is seeking death, but it is inevitable to die.