Short Or Service Of Luxury Goods

How much of Chanel's brute force and competition has forced competitors to remain passive or not? If so, how much of the price adjustment in China and Europe will continue to maintain the relative price positioning between the original and other brands, or whether the local market has changed. Whether or not the market structure will change.

"For the brand, no matter how it can not be separated from the purpose of making money. As for how to make money, the operation of each brand is different. Each brand will weigh which market is more important to itself, and everyone will dynamically adjust it. " He Bin bluntly said.

But anyway, everyone has a clear account in mind. Even if Chanel's profit margin in China will decline, it will expect more returns. By returning China's high price style to a relatively reasonable level, it can tap the consumption power of its own consumers. After all, quite a few Chinese consumers do not go abroad very often. Even for those who often go abroad, the immediacy and convenience of consumption can also stimulate small consumption potential. Look at the long queues at Chanel gate all over the country.

On the other hand, Euro The continued depreciation of Chinese consumers and the continued growth of overseas travel will continue to drive the growth of luxury consumption in the European market, where the prices of products continue to increase and the profits and margins of brands in Europe will increase.

It has to be said that it is wise in the long run to excavate the potential of the world's rare luxury goods consuming countries with a more professional service and perfect experience by returning the luxury price in the Chinese market to a rational level. The next step is to make up the short board. service And experience.

A senior executive in training business has told us that the service in China's luxury industry is definitely a problem. Service level, salesperson's ability and quality are uneven, especially the two or three line cities are still in the initial stage.

"Luxury goods sell well with services," Salesperson quality Too much, most consumers do not understand what they want, they need the shop assistant to dig and suggest. The salesperson who has not entered the shop simply doesn't know how to suggest. It is easy to make sales promotion with a certain skill, and it can make the guests comfortable to pay the bill. At the same time, the suggestion is really right. This is very difficult. Such a shop assistant is too few in China. The executive sighed. This poses a new challenge for Cartire, and how to use services to keep customers who are not bad money to stay at home.

Rhodes and Thorpe, a public relations and Marketing Research Institute, pointed out that the rapid growth of overseas tourism and overseas high quality services have prompted more Chinese consumers to buy luxury goods abroad, in the joint launch of the 2014 China luxury report. The lack of knowledge and unsatisfactory customer service in the local market of China's local market makes consumers choose to buy overseas shopping, and up to 92% of Chinese consumers are not satisfied with the service of the brand in the local market.