Apparel Industry To Integrate Industry Chain E-Commerce To Promote Business Upgrading

In the past few years, the high inventory of garment enterprises has not only become a topic of concern to the industry, but also has attracted the attention of all sectors of society. At that time, a lot of enterprises broke out the problem of excessive inventory, and even some enterprises also had difficulties in cash flow shortage, which had adverse effects on the development of enterprises.

A mobile client called "fan" will be launched on the end of April. Consumers will be able to match their own fashion clothes just like a buffet while young people can start their business on the platform. It is understood that this platform function client is developed by Metersbonwe Zheshang, and now many enterprises have been settled. This new platform is intended to integrate the industrial chain and promote the upgrading of fashion industries such as clothing.

Take Metersbonwe as an example, more than 4000 stores have hundreds of millions of passenger trips per year, and only a few percent or a few thousandths of direct transactions can be generated.

On the other hand, Internet Era Can we solve this problem by analyzing the market demand of big data? "Which products sell well, we can better guide production and prevent excessive inventory backlog." A garment company official said that the fashion industry such as Internet transformation clothing and so on will bring new development opportunities to the industry. The apparel industry is looking forward to " Internet plus "Can bring the industry new spring.

In some fashion circles, Tmall Jingdong, millet and other Internet models may not be entirely suited to the Internet transformation of fashion industries such as fashion. In the era of opening up big data, many offline advantages of traditional clothing industry can be brought into play, especially in the integration of industrial chain, which has more advantages than pure Internet enterprises.

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3000 years ago, the ancients set sail from Quanzhou to create the first silk road. Before 2000, Zhang Qian set out from camel to explore the second silk road from Xi'an. Today, Tu Hongyan, chairman of the Hangzhou new generation entrepreneur association and chairman of the board of directors of Wan Shi Li group, is searching for the third silk road, that is, the air and silk road of O2O in the Internet age. That is, Hangzhou is the starting point.

Li Jianhua said that last autumn, Wan Shi Li extended his tentacles to the mobile phone terminal, and pioneered the "China good silk" scarf B2C in the industry (that is, "business" to "customer") marketing platform. The mobile phone business platform is an independent mall based on the most popular instant interactive application -- WeChat as the main medium. It makes full use of the propagation characteristics of the mobile Internet, subverts the traditional and one-way marketing mode, and uses the innovative system of sharing points and rebates, and buying points rebates, to encourage buyers to actively share and promote products on the platform or direct purchase.

Li Jianhua told reporters that the company has a fashion hero Zhang Jing, every season will buy several lucky silk scarves and clothing. Zhang Jing bought silk scarves or went to Wan Shi Li's shop. According to the original sales mode of Wan Shi Li, it is necessary to sell directly through a salesman's home, and buy a group purchase when every company accumulates a certain amount of purchase.

This way consumes enormous manpower and material resources, and does not limit the rapid expansion of business. But after the "good silk" platform on the line, Zhang Jing "directly placed on the network platform, if there are small sisters to buy Scarves, you can also brush Zhang Jing's two-dimensional code order, enjoy the maximum amount of rebates per commodity 20%.

How good is the online marketing method that lets consumers "be both consumers and sellers"? Li Jianhua said, "the best Chinese silk" is less than a year away from the data, which has gained 100 thousand fans and 20 million yuan sales share. This figure is unimaginable in the past direct sales mode, and even synchronized the sale of Wan Shi Li line. Last year, under the premise that the original business users remained unchanged, group buying under Wan Shi Li line achieved a 20% growth.