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    Business Success Needs Another Way.

    2015/4/19 20:04:00 31

    InternetClothing MarketMarketing Strategy

    Whether it is the fashion media, the mass media and even the financial media, they are particularly fond of asking exceptions, Fang, YNOT founder Mao Jihong: how is it?

    Mao Jihong's answer is also sincere: "this year, Fang Fang will gradually settle down in Chongqing and Qingdao.

    At the same time, plans for the establishment of the Shanghai branch are now under negotiation and have entered the stage of signing.

    Mao Jihong believes that in this era, electronic reading and online book buying are very developed, but as long as services and contents are well integrated and resources are well integrated, consumers are willing to return to the physical shops with warm feelings. This is also what the party has been doing for 3 years.

    Mobile Internet is a part of our life, but not all. In this era, meeting becomes more precious.

    The pmission of culture, knowledge and art to consumers can improve their quality of life and the temperament of the city. Consumers have more choice space, more paths and more choices of lifestyle.

    "Everyone has a Utopia in mind. I want to provide a public space for people from the perspective of people, aesthetics and values, forming a spirit, will and atmosphere to make everyone better, more public and more civilized. This is a realm I expect."

    As Mao Jihong said, several of the brands he owned had their own distinct mental outlook, and the value orientation of business and art. The development of every brand could not be duplicated. Only by following their own inner thoughts and meeting their needs can they make the market possible.

    Consumer

    With the industry's recognition of such needs, and applaud and pay for it, a pious "make clothes" heart is most important.

    "Similarly, as a relatively new brand, we can not always follow the trend. We are constantly questioning the tradition."

    Alexis, Mabille, a brand designer of the French Fashion Association, said, "whether it's a garment or a garment,"

    Advanced customization

    At the beginning of design, I had the same idea.

    The only difference is that when making advanced customization, there is no need to consider the time limit, the complexity of sewing, or the cost price. The only thing I need to care about is clothing itself.

    At first, it was also the designer's Mark Werts as global.

    Buyer's shop

    The founder of American Rag CIE, who believes that in order to achieve business success, the starting point must be "love and passion".

    This year, American Rag CIE will open shop in Shanghai. In the next 4 years, the stores in mainland China will increase to 30~40, of which 6~8 is a self run store.

    Different modes of operation will be adopted in different markets. For example, 30% of the products of Shanghai self run shop will be redesigned and the works of Chinese designers will be appropriately increased.

    There is no doubt about the opportunities and development brought by the dividends of the times, but the overwhelming majority of the existing garment enterprises are just because they catch the express train of the times, and can not reflect the outstanding market ability of the garment enterprises.

    With the change of the market environment, the recession of the industry has made many garment enterprises feel the roller coaster ride.

    How many garment enterprises are lost in the bonus given by the times to the development of the industry?

    With the advent of the "Internet plus" era, China's apparel industry is looking for opportunities from serving consumers and being close to the market.


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