Can The "Same Price Movement" That Is Not Fresh Seize The Market?

"In fact, it is an inevitable trend for luxury brands to coordinate prices globally and narrow the price gap between Chinese and overseas luxury goods. China's market is so large that all brands can not abandon China because of the European market, and all brands will adjust with their own way of recognition. This is an inevitable trend, but Chanel is undoubtedly the biggest winner.

Instead, it has become an event marketing, promoting the brand and laying a foundation for its sales, "He Bin, chief operating officer of the former Kiton China region, is now a partner of Italy brand Tardini China," he told reporters.

In fact,

Before, luxury brands also worked hard to narrow the price gap at home and abroad. The reason is simple: totally upside down local and overseas sales have opened up a large number of stores in China.

Difficult to continue.

For example, LV has raised the retail price in the European market in recent years, but maintaining the price of the counter in the mainland is actually a "same price" movement, which will lead to consumption reflux. In addition, Yu Po table first announced the same price between Hongkong and the mainland last year, which means that the price of all products in the mainland will be reduced by 10% to 20%.

But these brands or ways are too implicit or brand effect is not enough, instead of allowing the big brother of Chanel to win the market first advantage, the fact proves that later people can no longer replicate Chanel's effect.

"Chanel is bold this time. In the past, in order to maintain the luxury of the brand and the sense of honor of the guests, luxury brands kept rising prices.

The brand of such a position is now directly on the star product, and it will return the luxury price of the Chinese market to the rational level. I think it is at the forefront.

Lu Xiaoming, an executive of luxury brand China, is now the founder and President of organic home.

In the past, luxury brands claimed that the price difference at home and abroad was caused by China's high taxes and fees. But Lu Xiaoming pointed out that the high demand of luxury brands based on the Chinese market is also an important reason for the high price here. The environment of China's luxury market is hard to support this pricing now.

It is the forced force in the Chinese market that Chanel and its peers have to brave changes to save the Chinese market, thereby driving global sales.

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In the near future, fans have held 2015 spring summer series T-shirt new product launches. The category involves two categories of plain and printed T-shirts, pointing directly to the upcoming sales season of T-shirts.

Under the influence of Lei Jun, who is also a teacher and friend, all customers learn "millet mode" and begin the pformation of "extreme".

Throughout the conference, most of the time was spent on how to make a good shirt and good T-shirt, from material selection, edition design, printing process to art design, and every step is required to keep improving.

Looking back at the birth process of the 2015 T-shirt new products in spring and summer, the old age even elevated this to the way of life, and issued the feeling of "doing a shirt and a T-shirt, which is the duty of everyone, and also to me and make a new life".

"In the past, everyone's attitude towards users was childish or even hurt.

Now, customers are the best users. "

Chen said that unlike the previous low price strategy, this customer chose to take the high-end product line, and the price of two T-shirts, new products, plain colors and printing were 89 yuan and 59 yuan respectively.

In the throes of massive layoffs and category cuts, his friends, Lei Jun, continue to support all customers.

In February 2014, van customer announced the completion of a new round of financing, amounting to more than 100 million dollars.

The chairman and CEO Lei Jun, chairman of Xiaomi company, and IDG, LIAN Tsai yuan, Sai Fu, Qiming, Temasek, CITIC, and Tong are all participating in this round of investment.

The $100 million financing led everyone to embark on a "millet" development path.

Lei Jun, after giving money to him, offers suggestions for the management of all customers.

This resulted in a sharp reduction in product categories and styles in 2014, and aimed at improving quality and making top quality products when new products were launched.

At this point, Chen led the customers to the gross profit margin, the organizational structure and the KPI (product category), and the number of SKU was reduced from the highest 190 thousand in the year to 300.