All Customers Kill Clothes And Focus On "Millet Mode".

In the near future, fans have held 2015 spring summer series T-shirt new product launches. The category involves two categories of plain and printed T-shirts, pointing directly to the upcoming sales season of T-shirts.

Under the influence of Lei Jun, who is also a teacher and friend, all customers learn "millet mode" and begin the pformation of "extreme".

Throughout the conference, most of the time was spent on how to make a good shirt and good T-shirt, from material selection, edition design, printing process to art design, and every step is required to keep improving.

Looking back at the birth process of the 2015 T-shirt new products in spring and summer, the old age even elevated this to the way of life, and issued the feeling of "doing a shirt and a T-shirt, which is the duty of everyone, and also to me and make a new life".

"Past

The attitude towards users is childish or even harmful.

Now, customers are the best users. "

Chen said it was different from the previous low price strategy.

The price of two new t-shirts and plain prints is 89 yuan and 59 yuan respectively.

When all the passengers were suffering from heavy layoffs and category cuts, his old friend Lei Jun continued.

Van guest.

In February 2014, van customer announced the completion of a new round of financing, amounting to more than 100 million dollars.

The chairman and CEO Lei Jun, chairman of Xiaomi company, and IDG, LIAN Tsai yuan, Sai Fu, Qiming, Temasek, CITIC, and Tong are all participating in this round of investment.

The $100 million financing led everyone to embark on a "millet" development path.

Lei Jun, after giving money to him, offers suggestions for the management of all customers.

This resulted in a sharp reduction in product categories and styles in 2014, and aimed at improving quality and making top quality products when new products were launched.

At this point, Chen led the customers to the gross profit margin, the organizational structure and the KPI (product category), and the number of SKU was reduced from the highest 190 thousand in the year to 300.