Continuous Decline Of Department Store Industry And Pformation Of Shopping Mode

On Monday, because of not a two-day weekend, salesmen in several department stores in Xinjiekou Business District of Nanjing were much more than customers.

"Last year's end of the year award has not yet been issued, it is said to wait until the end of April."

A shopping mall

The salesperson of the counter complained, "a coat with a price tag of 2000 yuan can be bought on the Internet for hundreds of yuan. We all buy clothes on the Internet. What kind of business do you have in the physical store? Most people in the mall are at noon and in the evening, and most of them come to dinner."

The charts released in early February revealed "declining department stores": Sales of the 183 key retail enterprises in China were flat (18), and declining (105), accounting for 67%, exceeding 2/3.

Even in the country's top 50 "shop king", most of them can not escape the trend of decline.

The sales volume of Nanjing central shopping mall last year was about 4 billion 200 million, down 3.4% from the same period last year.

Jin Ying dropped 11% year-on-year.

Wuxi Commercial Mansion dropped 17.2%, Nanjing Ocean Department Store fell 9.3%, Wuxi eight hundred companion fell 10.7%.

From the statistics of Suzhou Business Bureau, the retail sales of 18 designated department stores in Suzhou have been negative since 2013, and the overall decline has reached 3% as of 2014.

"From the competitive environment, the ultra saturated peer competition, the rise of new retail formats, and the mainstream development trend of e-commerce are the fundamental reasons for the overall weakness of the department stores."

Zhang Yanning, deputy director of Nanjing Business Bureau, said.

Unlike the contraction of department stores, shopping centres are still expanding, and in the past two years, orter has been booming.

Over the past 10 years, the number of shopping centers in China has increased by more than 10 times, and has reached 4000 by the end of 2014.

In addition to shopping centers, nearly 300 outlets are operating in the country.

Unlike the decline in the department store industry, the top ten business income in 2014 increased by 0.5% compared to the same period last year, while the top ten outlets in the same period increased 21.3% over the same period last year.

"Compared to the huge volume and rich format of the shopping center, compared with the tall brand and low price of otter, compared with the convenience and convenience of professional stores and convenience stores, the old department store has lost its appeal."

Zhang Yanning said.

In Nanjing, in addition to the sprouted shopping centres, two new oris Jiangning sand boats and eastern suburb outlets were opened before the Spring Festival this year.

Tang Shan Bailian oorlies also said it will open in the second half of this year.

Reporters learned that the Jiangning sand boat and eastern suburb outlets were planning to introduce a lot of cards, but the first batch of brands still did not start.

"Orlies is usually built near scenic spots, parks, and surrounding areas. The real outlets must have an international second line.

Support.

Its target customers are "four" groups: car, time, taste and consumption.

Su Xiaoqing, director of the Nanjing commercial real estate association, said: "the mainland's outlets are just beginning. They can not talk about full competition. Although they seem to be a lot, they are few in scale, and there is still room for development."

"Going to department stores" is becoming the trend of the pformation of department stores.

At the beginning of the year, Wanda Group announced the closure of Wanda Department Store in 10 Wanda Plaza, and reduced the operation area of more than 20 department stores. Wangfujing department store and new world department store clearly indicated that they no longer opened new department stores, and even used the word "go to department stores" in the new year's business plan; the 11 new projects launched in 2014 were all Yintai city with large volume, and 8 new projects this year, all of which were shopping centers.

Wanda even said that the bag consumption should be reduced to below 5, which would increase the non bag consumption of Wanda city to more than 80%, which shows the extreme importance of experience.

The biggest impact of the e-commerce shopping mode is on the economic mode of "bag consumption", that is, to buy clothes and daily necessities from shopping malls.

But China's consumption

The total amount is more than 25 trillion yuan, of which only 1/3 of bags are consumed.

In the other three, tourism products, cultural products and restaurants account for trillions, which add up to more than 10 trillion. This is part of the electricity supplier which has not yet had much impact.

Lin Junming, general manager of Jiangning's Swiss Plaza, said, "consumers may go empty handed, but their consumption may be more than that of carrying bags."

Shopping mall "go to department stores" has become a trend.

In Nanjing's major shopping centers, fast fashion + brand collection shop + popular catering + children's format has become a new combination of shopping centers.

Insiders pointed out that the future physical retail market will be the pattern of shopping center playing the leading role, department stores as supplement, Ole store as dark horse, all kinds of professional stores, franchised stores and convenience stores.