Gap'S Brand Old Navy Enters The Field Of Sportswear.

Through the large-scale investment and acquisition of sports brand Athleta, Gap group's mind to enter the sports market is already clear.

Of course, in terms of Gap's not so beautiful performance, it really needs a strong heart in addition to cowboys.

On the other hand, besides Athleta,

Old Navy also began to work hard in the field of sportswear.

In fact, Old Navy launched its sports series Old Navy Active in 2011, but it has been obscure.

But until recently, Old Navy began to launch marketing campaigns for the series, and launched a slogan like "Built For Play", which included a new advertisement and a series of promotional activities: less than 10 $7 vest, a $7 sports suit and $15 yoga pants.

In the fashion brands of Gap, Old Navy and Banana Republic, according to statistics, Old Navy's sales in the same store in December last year were higher than those of other brands of Gap group, while the sales of other brands of the group declined to varying degrees, while the same store sales in March this year increased by 14%, which brought a 2% growth rate to the group's same store sales.

The brand, which was born in 1994, achieved sales of $1 billion in only 4 years by lock-in family shopping and low price positioning.

According to the assumption of Gap group,

Gap and Athleta will help them build a low end to high-end sports apparel portfolio: Old Navy Active will continue to use the set of low discount; Gap Fit sports series is targeted at the middle end market; Athleta will be a relatively independent brand aimed at a more high-end consumer group.

Old Navy has not only dug up Jill Stanton, the executive vice president of product development and design department for 14 years in Nike, but also invited many senior designers from the professional sports brands such as Puma, The North Face, Adidas and Reebok, in order to make the series more professional and subdivided into different types of sports such as running or basketball.

Founded in 1994, Old Navy is one of the brands of Gap Inc.. Its brand image is full of fun, fashion, family sense and dignity. It is well received by global consumers.

Old Navy clothing is popular all over the world for its super value price, easy collocation style and high quality fabrics. It is also suitable for the whole family to enjoy the one-stop family shopping fun in a very interesting shop environment.

Old Navy is currently the largest in the US.

The number of stores in the United States, Canada and Japan has reached more than 1000.