La Natsu Bell Channel Advantage To Seize Two Or Three Line Cities

It is reported that

There will be an increase of about 1500 retail outlets in 2015 and 2016. At the same time, a 1000-2000 square meter single brand shop will be launched to satisfy customers' shopping experience and shopping pleasure.

In addition, the apparel industry has strong domestic demand in the medium and long term, and the industry consolidation will also intensify. All kinds of resources and conditions will also tilt towards the brand companies.

There is no doubt that La Natsu Bell Jo's official return to A shares, its valuation space and share price performance will be worth looking forward to.

With the same period in Hongkong, so the HDR.

Compared with UNIQLO, La Natsu Bell's channel advantage is more obvious than that of localization. "Ethnic lineage" undoubtedly makes it more integrated into the two or three tier cities.

As of March 2014, it was also a fast selling brand.

The number of stores in Greater China is only 374, but the number of stores in the same period of La Natsu Bell has far exceeded that of UNIQLO.

According to its earnings report, the number of La Natsu Bell's retail outlets increased from 5384 at the end of 2013 to 6887 in December 31, 2014, except for 10% in the first tier cities, while the rest were located in cities below two or three lines and below. The company had a large market share in the cities below two or three lines and below.

In the future, La Natsu Bell will focus on the layout and expansion of the network in two or three line cities, and establish more retail outlets in less permeable provinces, so as to achieve a nationwide penetration growth.

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From its origin, Gao Ding is a business tailored to the royal family in Europe.

In China, the high established consumer group was once a government official and an acting star.

But with the improvement of people's living standard and economic ability, the elite of the middle class also joined the highly established customer base.

MAROY's target consumer group is also positioned in the pursuit of quality.

Another one of the domestic men's brand Chuang Ji group, which has been involved in Gao Ding business earlier, is basically a forty or fifty year old middle-aged business person with few celebrities and senior officials.

It is worth noting that the increase in the number of people with high expectations has undermined the influence of luxury brands.

Mr. Chen said that many friends around him no longer pursue luxury brands, instead of pursuing comfort and differentiation.

"It's hard to see famous brands or luxury brands on them. Many clothes are high priced, but the price may be higher than luxuries."

Mr. Chen's own feelings are, "in the process of enjoying the high resolution, the communication with the technologist, the experience of fabric selection, including the final performance of personalized clothing, are all conveyed to their lifestyle, which are not satisfied by a luxury brand."

Zhou Ting, the dean of the Institute of wealth and quality, thinks that from "de LOGO" to "customization", Chinese consumers have only completed in just two years, which means that the core consumers of luxury goods in China are getting more and more mature and know what is most suitable for themselves.

"In the market of high resolution, there is still room for future development."

Zhang Chao said.

Facing the space of future China's high definition market, many mature foreign high established brands have already begun to layout.

It is understood that Zegna offers more than 30 tailored services in China.

Dunhill also has a fixed custom customer base in China and is expanding.

Even at last year's Ningbo international clothing festival, Saville, a senior sewing master named Savile Row in London, had a "custom made golden lot", which brought a customized team serving the royal family in Ningbo to Ningbo, and ordered more than 20 orders in two days.

In January 10th of this year, Andrew went to Ningbo again to investigate the Gao Ding market and set up shop in Ningbo.

According to the insiders, the majority of men's clothing in China is still at a relatively advanced stage. There is not much capacity to fight against the more mature brand chambers. "Competing with them is likely to be a shock to domestic brands in the short term, but in the long run, it will be good for domestic brands and really understand what is good and good."

According to the analysis report of the 2013-2017 year Chinese clothing market, "with the gradual improvement of consumers' understanding of customization, upgrading of consumption and changes in consumer demand, the upgrading of garment industry will become an inevitable trend in the development of brand clothing.