Teach You Shop Display Tips
Basic elements of clothing display design:
1, positioning gold display area and in-depth guidance;
2, the clothing displayed must be thematic.
3.
lighting
。
First, the gold display area is the area outside the clothing store that first enters the customer's line of sight.
Take the gold display area as the center to guide customers to continue to shop.
Key: the entrance is spacious.
according to
customer
The flow to locate the middle island.
It is necessary to make sure that the first dress for model display or rack is for customers.
Two, determine the theme, story and interest according to the object of clothing consumption.
Some customers want to look for fashion and excitement, while others want to find some elegant costumes.
Three.
display
Lighting is very important in design.
The light that should be directly irradiated on clothing should be brighter (>1000LUX).
Lighting projection in the exhibition area is very effective for the outstanding display of clothing.
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When it comes to decorating, people naturally think of different decoration styles or characteristics according to different types of shops.
The main purpose of decoration in general sense is to achieve a beautiful, clean or certain grade, or to create a better store.
For example, a large restaurant usually has luxurious exterior decoration. Small flower shops generally create bright, warm and elegant surroundings. These are traditional decorations.
Higher decoration than this level is an upholstery with advertising effect, which can give consumers a strong visual stimulation.
Some decorate the shop door as a unique and strange shape, giving people a sense of outward appearance in appearance, so that they can quickly leave a strong impression on consumers, and this decoration effect will have advertising effect.
The higher level of "decoration" is essentially different from the general "decoration" because it needs to achieve some effect or purpose through various decorative materials.
But the fundamental difference is that it contains all the business philosophy of entrepreneurs.
There is a very popular restaurant in Chengdu, which is located in Sichuan folk flavour. The dishes that are run are mostly folk potherb dishes or village food with a rustic flavor.
Although the success factor is very numerous, the essence lies in "decoration", and other factors are all completed around the "decoration".
The windmills, stone mills, corn, chili, and old trees carefully built by the shops are naturally and harmoniously arranged in the restaurant, causing customers many simple memories and reverie.
Consumers walk into the restaurant not only refreshing, but also feel the feeling of home, warm feeling, excitement, and the feeling of nature.
All feelings come from this unique environment.
In essence, the unique and distinctive decoration effect is the most direct reason for consumers to get a good feeling.
According to the author's understanding, many people who open shop like to rely on friends or acquaintances, such as contacting decoration materials, contacting construction workers, etc.
I have no objection to seeking help from friends. If necessary, I can do that.
As the saying goes: a fence three piles, a hero three help.
Besides, it is better to do business, but on decorating matters, it is best to do better by oneself, for three reasons:
(1) a friend who is in contact with a friend may be good to a friend, but it may not be cheap to give you something.
If the price is high or low, the quality of decoration may be reduced.
(2) decoration is the most easily occurring problems and disputes. Once there are problems or disputes, it is difficult for them to seriously investigate them because of their friends' face. Or, though they are finally implemented, they may also offend their friends and are not worth it.
(3) for decoration, everyone has their own views and their own aesthetic standards.
The participation of friends may at some point shake your belief, or the decoration is not ideal, or you can pay a lot of expenses for it, resulting in the tension of future funds.
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