Shop Floor Decoration Should Prevent "Butt Effect".

The butt effect requires us to try not to spend flowers when designing props and displaying products.

Selected products, such as cosmetics, are placed in places where pedestrians walk around, such as doorways or passageways, but placed in the position inside, so that consumers can choose at ease.

Where pedestrians move around, they can display goods that do not need time to choose, such as lighters, chewing gum and so on.

In pairs

The observation of shopping behavior shows that consumers, especially female consumers, hate to be rubbed or touched by people when shopping. Under such circumstances, many consumers choose to give up.

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Because people's eyes can only see the front and do not see the back, they form a subconscious precaution against the danger behind them.

This behavior is not only human, but also animals.

When we touch animals such as horses, cows and dogs, try to avoid touching from the back, or we can always get a hoof or bite.

Even your pet dog, try to avoid touching it from behind, and avoid stepping on the dog's tail.

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"House" is a new word with high frequency. It means staying at home instead of going out.

With the growing maturity of the urban network and logistics system, consumers are becoming more and more "home". They order takeaway food at home, buy various kinds of goods at home, and do exercise, study and entertainment at home.

If 10 years ago, e-commerce represented by B2C is still a very commercial concept, now, whether or not it is necessary to establish an online sales channel is an unavoidable option for all retail enterprises.

More and more enterprises begin to build their own business models around the "house economy" of consumers. More and more entities with physical stores begin to establish network sales departments outside the traditional channels.

In 2008, more than 80% of the retailers in the United States had established Internet sales channels, and the total retail sales in China exceeded 100 billion yuan for the first time.

However, the phenomenon of consumers' "house" is not only a market opportunity, but also a trap.

The long and arduous profit history of B2C enterprises shows that the loss of locality and other factors that may create the monopoly effect and the thorough pparency of the price of the online sales channels often mean more intense price competition pressures, which may compress the profit margins in the retail sector.

Network channels have been talking about the logic of de stocking and de intermediation, but all online sales enterprises must finally face a problem: what can you provide consumers with in addition to low prices?

Compared with those companies that did not have physical stores and hoped to break the original industrial structure through online channels, the mentality of the retail enterprises that possessed a large number of physical stores was more complicated.

On the one hand, they worry that the emergence of new channels will dissolve the advantages of their own stores that are hard to build, so that they will have to compete with new Internet companies in unfamiliar fields. On the other hand, they also worry that online channels are more of an alternative instead of a supplement to the physical channels. Consumers will shift from physical stores to websites, but they will not increase consumption.

At the same time, the establishment of online sales requires large-scale investment, and the cost of operation will also increase.

But in any case, no enterprise can turn a blind eye to the business opportunities brought by the "house" phenomenon. From clothing to diamond ring, from restaurants to air tickets, almost all products are sold on the website, and the share of sales has increased rapidly. Some of them have even been considered to be very unsuitable for online sale.

It is not optimistic that, like the B2C boom of the past, the "home economy" is quietly creating a trap while creating opportunities.

For enterprises, the key is how to understand and control online sales channels.

To win the market, it is clear that consumers who buy pizza at home need exactly the same as those who go to pizza hut, while Giordano uses the interaction between websites and physical stores to integrate multi-channel sales resources to enhance overall sales. Many B2C vertical website winners have launched a lot of innovation outside the low price.

Those laws that can enhance the value of retail business are equally effective on the Internet.