Interpretation Of Shop Window Design And Exterior Lighting

In modern business activities, window is not only an important form of advertising, but also an important means of store decoration. A shop window with a novel idea, distinctive theme, unique style, refined style, beautiful decoration and harmonious colors, and a three-dimensional picture of the whole store's building structure and internal and external environment can play a role in beautifying the store and appearance.

Generally speaking, window design should pay attention to the following aspects:

(1) the window width center line can best be equal to the customer's horizon, so the goods displayed in the whole window are in the customer's perspective.

(2) in window design, dust prevention, heat protection, shower prevention, sun protection, windbreak and burglary prevention must be considered.

(3) the appearance of the storefront can not be affected. The design scale of the window building should be in line with the overall scale of the store.

(4) the goods displayed in window displays must be sold in this shop and are the best sellers.

(5) window display seasonal goods must be displayed in advance one month before the season arrives, so as to play the role of publicity for the season.

(6) when displaying goods, we should first identify the theme, whether it is a variety of products of different kinds or different categories, should be systematically classified and classified according to thematic display, so that people can see clearly the contents of the advertised products, and must not huddle up and scatter the consumers' sight.

(7) window layout should minimize the use of goods as a foil, decoration or bottom. In addition to paying attention to color harmony and high density and uniformity, the number of goods should not be excessive or too small. It is necessary to make customers see the full picture of commodities from the near, the front side and the far side. rich Management characteristics The merchandise should be displayed in the most noticeable window.

(8) products that are easy to liquefy and deteriorate, such as foods and sweets, as well as goods that are easily damaged under sunlight, should be replaced by their models or properly packed.

(9) Display window It should be cleaned regularly and kept clean, especially in the food window. Dirty windows, windows, dust, will give customers a bad impression, cause suspicion or resentment of goods, and lose interest in buying.

(10) window display should be replaced frequently, especially with time publicity and goods that are easily deteriorated. When each window is replaced or arranged, the time to stop publicity is usually completed within the day.

　　 Exterior lighting Mainly refers to the use of artificial light and color matching. It can not only illuminate the environment of shop doors and shops, but also can enhance the atmosphere of the shops, enhance the environment and increase the formal beauty of shop fronts.

Color is one of the basic characteristics of human vision. Different wavelengths of visible light cause people to feel different colors and form different psychological feelings. Such as rosy light source gives people the luxury, elegance and elegance; light green light gives people a soft and bright feeling; deep red stimulation is strong, which makes people's mental activities tend to be active, excited, exciting or agitated; the stimulation of blue indigo is weak, which makes people's mental activities tend to be calm and control their emotional development, but it is also prone to dull or depressing feelings. The colors are arranged in red, orange, green, blue, indigo, purple, and the intensity decreases from strong to weak.