Wang Haizhen Talks About Being A Star Designer.

Wang Haizhen graduated from the central Saint Martin School of art and design in London and worked for Boudicca, All Saints and other brands.

In 2010, he founded the same name dress brand "Haizhen Wang" in London, almost without any influence.

I want to make one.

The theme of uniform.

The combination of colors and fabrics, combined with the Chinese and western representative colors and representative culture, combined with its military.

You see, red represents the East, and green represents the West. During World War II, the military green of every country is different. I am from olive green of British military uniform.

The overall color is mainly green and camouflage, but some red.

Red represents the East, so there will be two look appearing in red.

Silver is like a mirror. It is designed to adjust the overall tone and make it more integrated.

The design structure will not be affected. To some extent, the buyer will affect your selling structure.

Or price structure, and what are your selling points.

Specifically,

The interval, the division, the price level and the distribution of the middle price will affect the decision of the buyer. The information provided by the buyer at this time will also affect me, which will affect how the product will be accepted by the consumer and what position will be accepted.

I will also chat with different buyers, what they are interested in my collection, what I think is the point of view, and the price will also affect the overall sales situation.

Q: what do you think a mature designer symbolized?

First, there are two parts: do you want to succeed in form or in actual business?

For me, I am better at product, its technological requirements, its concept, or starting from functionality.

When I make clothes, I want more people to wear and integrate into people's lives. People will talk about this point and play a role in the crowd, rather than please everyone, for filming.

Therefore, business cooperation, selling points and the degree of distribution need to be considered.

The other is to be a star. The product is not the most important thing. The most important thing is the topic.

Q: is the designer who wants to be a star is an immature designer?

It depends on how you manage your business.

If you give people the impression that your resources are these, why don't you play your resources? Only my strengths are different from those of him.

But in the end, I think the essence of fashion designers and fashion designers is to make clothes.

Q: what do you think of China's women's clothing market?

A hundred flowers bloom, many forms, but there are no more than two departments, changing the soup or dressing: if not, the European style, or the Japanese style, the American style will also lead some.

(style) refers to the direction in which your personal thoughts will be taken in design.

I am partial to Europe, influenced by Europe, but also have the Chinese culture inside.

Burberry Christopher Bailey, the chief creative director of the Fashion Fringe contest, said after the game: "what I am looking for is a comprehensive talent. I hope he has a deep understanding of tailoring and sewing, and at the same time, he must understand business, know how to launch the product, and have an unwavering attitude."