China Menswear Brand "Gathers" High Positioned Market

On the 18 Ningbo clothing festival a few days ago, Shanshan clothing signed a strategic cooperation agreement with the British royal family's top suit brand "Henry Bailey". The two sides will carry out all-round cooperation in technology, technology and cultural concept, which means that the latter will bring the former private custom to a whole new height.

Further pushing forward for more than ten days, the wolves decided to go to Liupanshui, Guizhou Province, with its chief designer Guisi. The local entrepreneurs made the volume customization, and the spot turnover was over 320 thousand yuan. It is understood that, from 2013, "Mingshi Tang" High definition business Officially enter terminal stores.

In addition, this April Wedding bird The first nationwide custom shop opened in Tonghua, Jilin, marking the official launch of the whole category custom business. At the beginning of this year, Hinur also launched the high definition brand brand.

Actually, there is a process for men's clothing brands to compete for the development of high definition business. "From the late 90s of last century, many visionary people began to realize that they had to make a brand if they wanted to expand their business. Manufacture And sales. " A garment industry insider told reporters.

According to his recollection, the market for men's clothing was quite prosperous in the last 2007-2008 years, but then encountered the bottleneck of development. "Large-scale clothing can not meet the growing demand for personalized products. Many brands are aware of this and begin to introduce high definition business."

As early as 2000, YOUNGOR began to set foot in the high definition business. "Economic development on the one hand made domestic consumers confident enough for domestic brands, and at the same time, they made the demand for ready-made clothes get rid of the stage of" from scratch "and began to develop towards quality. The price is no longer the core consideration of a considerable portion of the consumer's clothing purchase, and they are most concerned about personalization and fashion. YOUNGOR MAYOR brand department responsible person told reporters.

Aforementioned insiders believe that the business has become a lot of men's wear brand business extension, and some even transformation.

"Every company, especially a large brand group, wants their business to be integrated, or more complete than the male group. Not only can we create a way of life, but also enhance the positioning and value of our brand by making a high attempt. He said.

When luxury labels are being displayed by more and more people, suits with a hundred percent of their individuality are beginning to be highly regarded. As a result, most of China's tailor made men's wear brands, such as sewing machines and scissors, began to return to the one to one customization service after they had tasted the sweetness of making and selling large quantities of garments.