Tang Feng Feng: Harness Many Brands Is King.

Now there are lotus series high-end series, and at the same time, there are children's clothing, designer's brand, men's brand, non pool, medium and multiple brands.

　　 list Not to become a defeated Prince

Reporter: time planning for the listing of the rip group?

Tang Feng Feng: plan from 2016 to 2017, let nature take its course.

Reporter: Why did Internet brands start listing together this year? This time node is ahead of the time points put forward by many brands. Why are these brands eager to go public?

Tang Feng: the first batch of Internet financing is platform type. Online retailers The second wave is the Internet brand, around 2010, there are cracks, silk, Korean, seven grid and so on. The third wave is the concept and platform of various wireless terminals and so on. This is also a gradual process in the 2010.

On the first day of capital entry, there will be a timetable for enterprise listing, ranging from 5 to 10 years.

A good investor respects the entrepreneurial team. Just like our investors, Jingwei and Sequoia have never pushed me to go public.

Like the first batch of Internet platforms, the second wave Internet brands will also be listed.

Reporter: what does the listing mean for the Internet brands?

Tang Feng Feng: listing is just the beginning. Enterprises after listing will be more capable of dealing with future challenges.

Cracking down on silk is only a small enterprise. It reflects the coming of a new generation of opportunities. How did a group of cock silk start from scratch, feed 800 people, pay hundreds of millions of taxes, make several brands that bring strong emotions, and share millions of buyers with youth.

　　 cut silk into pieces for writing letters The group will still do a lot of useless things, and will still spoil the competition rules of the jungle without bottom line, and then forge the ideals with the feelings of young artists.

Reporter: what changes will there be after the listing?

Tang Feng Feng: if listed, the maturity of the enterprise team will be much higher, and the pressure may also become bigger, because in the public view, the brand influence will increase. Similarly, the commitments made by enterprises are expected to develop well, and that is the sense of responsibility.

In addition, because many people in the enterprise group are shareholders themselves, they will be able to do well by themselves. Then enterprises will have more money to do more things they want to do, and do more experiments and layout.

Cooperation and counterbalance with traditional brands

Reporter: will the relationship between Internet brand and traditional brand enter a new stage after the advent of the Internet brand boom? Will they compete or cooperate? What kind of impact will this change have on the apparel industry?

Tang Feng Feng: whether or not listed, Internet brands have entered a stage of confrontation or cooperation with so-called traditional brands.

Confrontation and cooperation will always exist synchronously. No matter painting or literary creation, or even changes in human civilization for thousands of years, there is no such thing and form as immortal. Everything created by mankind is constantly contending with vanishing and death.

I believe that struggle can reflect the dignity of existence. The more steep the road is, the more memorable it is; the more indomitable love is, the sweeter it is; and the more an enterprise, in a wolf like environment, does not shine with the concept of unification, the more praiseworthy it is.

　　 Apparel industry This is also the rule, in the constant evolution, competition, cooperation, a hundred flowers bloom, more and more subdivision, become a part of human experience.

We should be thankful that the Internet has speeded up all this, making the good start faster and making the bad die faster. For customers, what a good thing it is! You can have more choices and express yourself better.

Reporter: seven, Ge, Han Du, Yin man and other brands are seeking cooperation opportunities with offline formats and traditional brands. Will there be any corresponding market actions for the RC group due to capital considerations?

Tang Feng Feng: about the expansion of offline business, I think some basic linear processes are about this.

The first step is to do a good job in a single product, and then do a good job in a single category, and then do a good brand. This is the most difficult step from 0 to 1.

The second step is to start making sub brands.

The third step is to start sub brand expansion.

The fourth step is to work with brands and designers to make use of their respective advantages to form a win-win growth of 1+1>3.

The fifth step is a new round of growth in many new channels such as online, offline and micro stores.

The sixth step is to introduce international brand cooperation.

The seventh step is to go out and go abroad.

The eighth step involves all kinds of other ways and concepts and even fields.

It is estimated that as long as one foot is still in the business rule, it will not leave the process.

Now, the rip group is talking about cooperation with some offline brands and independent designers. We are very much looking forward to their respective strengths, breaking the boundaries and jointly completing the new exploration of China's clothing brand.

It has a deep understanding of the electricity supplier, and the overall operation ability is very strong. It also knows more about the customers. We can grasp the quick response mode of small quantity and quantity, and sell out the rate up to 92%. While the channel layout of the offline brand is very strong and the supply chain capability is very strong, some independent designers have strong creative style. These are the wealth of both sides.

The first batch of Internet women's wear brand has been launched in Taobao. After seven or eight years of development, only a few brands have persisted. With the tide of electronic commerce platform listing, Internet brand listing boom is gradually rising.