Li Edelkoort: The New Designer Has No Chance.

Fashion has come to an end, let alone the sweatshops that have been heard in the fashion industry, which have not yet been completely solved, and the people of many countries have lost their lives to make our clothes.

Li Edelkoort: fashion no longer exists.

This means that the traditional fashion system has come to an end, and we must create new ideas.

At present, I think we should focus on clothing, and only clothes can retrieve these lost meanings.

Custom clothing will return, in fact, many people have realized.

Reporter: This is what you mean, we all know that fashion is dead.

Yes.

Maybe this is the best way to change thinking patterns.

In fact, my prediction of the return of custom garments will bring new inspiration to people.

And perhaps the new system will emerge from the ashes that have vanished from fashion.

Now, when people see a beautiful table or plate, they will say, "how fashionable!" so fashion has become the pronoun of "cool".

And not just clothes.

Reporter: what causes the death of fashion?

Li Edelkoort: first of all, education. We have been educating young people to become T stations.

To become a unique individual, however, the current society is full of variables, and new economic environment and work teams are emerging in various industries.

As fashion education, the most important thing to teach is fashion industrialization design itself.

A highly industrialized design means that from the end, it should have continuity.

If your design can impress people, it will not only be a garment, but a totem connecting the relationship between people.

Nowadays fashion has been isolated from society, which is very dangerous.

Therefore, education must be reformed.

Next is the problem of the textile industry.

People nowadays do not know anything about textiles. We seem to be talking about endangered species here.

There is also labor dispute. It has been reported that someone died when working in a clothing factory.

Designers claim that they are no longer in the fashion industry, but in making clothes.

Obviously, everyone is paying attention to clothes for various reasons.

Marketing is undoubtedly the biggest cause of fashion.

It makes fashion full of greed, without innovation.

(Fashion headlines reported Cond e Nast, a well-known fashion magazine publishing group, announced that whether it's Anna Wintour or the most grass-roots staff, future magazine editors, regardless of their title, have to work for the advertising edition of brand sponsorship. "

After the announcement of the policy, the 12 edition of Apple iWatch appeared in the US version of VOGUE on March.

Now the fashion media has gradually blurred the boundaries between content and advertising.

Market greed has made fashion more and more absurd.

45 minutes' journey, and then wait for 25 minutes to start. Finally, in order to watch the 12 minute show.

No one can care about how these clothes are made.

With just one phone call, fashion editors can write uppercases, and these clothes can't touch people.

Reporter: so fashion is dead, or is it just a funny imitation of the past industry?

Li Edelkoort: it is a poor and funny imitation of the past industry.

I have seen the fashion show of Thierry Mugler, showing 65 or 75 suits in 45 minutes.

We sat on the chair, screaming in tears, and the scene went crazy.

You can also see videos of Thierry Mugler's fashion show online.

You can see the gap.

Thierry Mugler's clothing has touched us. It's not the fashion show that is played back and forth in fashion TV.

Reporter: you said in your speech that fashion can predict the future, but now it can't. It has lost contact with the real society.

Li Edelkoort: that's right.

But clothing itself is related to society.

Consumers know that they need beautiful printed T-shirts, knowing that they need new shirts, and that they need short, casual clothes.

Consumers have the initiative, and fashion no longer can shake them.

Li Edelkoort: Yes, but consumers will take the initiative to choose for themselves, or even design and create their own clothes.

Perhaps cloth retailers will also be reproduced in spring. Customized clothing may empower handcraftsmen to reproduce.

Maybe we can see Dior made from African cloth.

Former fashion headline has reported that Olivier Theyskens, a genius designer, pointed out in an interview with the media: "the fashion industry is saturated, and now it will not encourage his students to create their own fashion brands. He believes that there are too many new brands in the fashion industry.

The professionalism of fashion circles has been overburdened in pictures and websites, and it is very difficult to get their attention.

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According to the latest data, clothing and textile industry is the second most polluted environment in the world today, which is the most polluted industry in the world after oil industry.

Every stage of the clothing life cycle poses a threat to the earth and resources.

The production of a kilogram of cotton cloth -- almost a T-shirt and a pair of jeans -- requires more than 20000 liters of water.

Some experts say that these industries have caused the extinction of animals in today's world.

We need to be vigilant in maintaining a balance and not over developing these industries.

It is so heavy, so bitter, that even a good and familiar era is no longer, but in an objective position, Li Edelkoort finally believes that this change will not only produce a negative ending: "maybe this is not a bad thing. Maybe it is a turning point for me to stop. In fact, as I have predicted that the advanced uniform is about to return, this may give us a new spark for the clothing design of our age, and it will not be able to produce a new mode of operation from the ashes that have been destroyed in the past."

The industry has launched a fashion blogger, which means that the past elite criticism mode has been replaced by a superficial layout. Edelkoort calls it the "arbitrary generation".

"New brands will never appear in magazines because they have no money to buy advertisements."

She said.

"Marketing is one of the perpetrators of the fashion industry's death," she added.

"It makes the fashion full of greed without originality."