NBA Launches Exclusive APP Named "NBA FIT".
Last Wednesday,
NBA
Released their first fitness APP, launched in collaboration with sports brand Under Armour.
The official name of APP is NBA FIT, which is supported by Under Armour's own UA Record data platform. Basically, it combines two resources: training video and skills of NBA's players, physical training and fitness courses provided by Under Armour.
The APP can be downloaded from Apple App store and Android Google Play. You can find all kinds of basketball skills training videos and suggestions from NBA and WNBA players, focusing on exercise, nutrition and basketball.
"NBA FIT is the extension of our annual Health & Wellness platform plan.
Encourage our fans to do these three things: move, eat healthy and play together.
Todd Jacobson, senior vice president of NBA's social responsibility department, says that the power of technology and social media can create this incredible ecosystem of health.
Using social media and interaction to encourage people to move is actually expanding NBA's influence.
Digital marketing
Way.
On this APP, users can compare their training progress with friends and connect with each other.
Of course, this will become a new user data for the alliance and Under Armour. The latter reached a global partnership with Armour NBA last August, naming the NBA draft training camp and becoming the chief partner of the Jr.NBA youth basketball project.
With the amazing performance of spokesperson Currie, the status of Under Armour can not be ignored in the league.
"We believe it can be pformed into other sports," Peter Murray, vice president of global marketing at Under Armour, said recently in an interview with the media.
What he refers to is the massive user data on the UA Record platform.
In the past two years, Under Armour has acquired Endomondo, MapMyRun and MyFitnessPal three mobile fitness and sports APP & amp; Co., which invested nearly $1 billion. The data of 170 million users on all platforms will be imported into UA Record platform.
This is for any family.
motion
The alliance is undoubtedly very attractive, and it will become the capital of Under Armour when entering any sport field.
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