Dai Li Family's 2015 Autumn Winter New Product Conference Opens Grandly

The VIP's fission system launching conference and the 2015 autumn and winter new product conference of the Dai Li family "Yi Xin think tank" were successfully held at the Yi Daili underwear business school in Foshan. Foshan Mr. Wei Zhiqiang, chairman of Dai Li Underwear Co., Ltd., attended the meeting and gathered with hundreds of excellent terminals from all over the country to share " Industry big coffee Fortune feast. The conference pioneered the first generation of the Dai Li family's "reliance think tank" VIP fission system, the exclusive disclosure of O2O real battlefield, and the transformation of the terminal to become rich.

Facing the problem of terminal human traffic flow and serious loss of VIP, the Dai Li family is gripping the situation. With the change of thinking, the conference begins with the VIP fission system of the "think tank", and Mr. Wang Zijing, director of brand operation of Dai Li's family brand, fully interprets the four bright points of the system.

　　 Dai Li family According to the VIP fission system of the letter think-tank, with the first AF non sponge cup as the core, it perfectly presents the perfect closed loop of online and offline O2O. Online shopping offline experience, integration of information resources, provide customers with a diversified consumption mode, open up diversified sales channels for terminals, and realize the continuous transformation and development of stores.

The VIP fission system of the Dai Li family "Yi Xin think tank" also achieves VIP maintenance big upgrade, realizes the national marketing plan, and leads the entity store to take a differentiated operation road. The system can help the entity store to enhance VIP loyalty, with the efficient user interaction and sharing, realize the automatic City wide promotion, constantly innovate and expand multi-level new passenger source, let shop people flow and sales doubled, so as to poke the terminal management difficulties, let everyone surprise, and have expressed a lot of benefits. The atmosphere at the scene continues to soar, and the enthusiasm of the guests will remain unchanged.

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Han Du Yi house ranks the sales volume of every group every day, and achieves its metabolism by encouraging free combination. Hundreds of teams are always competing to move forward, which will surely promote the capability of enterprises in the supply chain and other aspects, and become the "perpetual motion machine" of enterprise innovation.

The power of the product group is derived from the design of the smallest autonomous business entity, and the driving force of the public service department comes mainly from the pressure of the group. Zhao Yingguang believes that to improve the enthusiasm of the public service sector, we should give full consideration to two states of mind: first, to benefit from profits, and the company to make proper awards according to their performance, but it is difficult to sustain them for a long time. It is the focal point of the system design to urge the group to exert pressure on the public sector.

"A group of no more than 3 people, independent accounting, allowing free combinations and many other designs are derived from this consideration. If you do not give pressure to the public sector, your income, your team ranking and staff stability will be affected. Zhao Yingguang said, "for example, when the person recruited by the personnel department entered the group after training, he left after two or three months, and the group leader would express his dissatisfaction and ask the personnel department to explain. Because there are 3 people in the group, the real interests are directly affected. But if it happens to a ten or twenty person department, the head of the Department may not care too much.

The more than 200 teams are putting pressure on the public sector at all times to make their services more and more optimized, and the foundation of the whole platform is becoming more and more solid. At present, there are more than 260 teams in the interior of Han Du Yi house, and from the initial barbaric growth to the regular army, each 3~5 group is organized into a large group, each 3~5 large group constitutes a product department, so that it can better take into account the overall interests at the same time of full competition.

"In the future, which enterprise can cultivate more helmsman who can gather fans' personified brand, which enterprise will have strong competitiveness?"

After the platform is completed, the next step is to select the appropriate sub brands to grow on it. Zhao Yingguang said the selection criteria are simple: there must be a soul in the brand.

"The trend of online brand is to pay more and more attention to personalized marketing, and the soul is to be able to turn a group of people into brand fans. In the future, which enterprise can cultivate more helmsman who can gather fans' personified brand, which enterprise will have strong competitiveness.

At present, there are two sources of sub brands on the platform of Han Du Yi house: one is internal natural incubation, such as AMH, Minnie Haru, fan Quinn, Bailu language and so on; two, external takeover holdings, such as plaid and di kuina. The former mostly follows the brand buying system of Han Du Yi's traditional practice, and is familiar with the group system, and the growth is relatively smooth.

In contrast, the latter is mostly the designer brand, and from outside to join, adapt to the group system, the process of integration into the larger platform needs longer process, whether they can grow smoothly and test the applicability of the group system and the inclusiveness of the platform. Therefore, Han Douyi has gradually explored and perfected all aspects of the mechanism so that the platform can better support the development of the sub brand.