Wang Jianlin: Not Suddenly Gorgeous Turn.

"The era of high profits that lies in earning money has passed. In the future, real estate must be well done in terms of brand, pricing and marketing."

Wang Jianlin said frankly that the purpose of Wanda's pformation is to accelerate the pace of development and expand the competitive edge.

Wanda has met with an excellent historical opportunity for China's rapid urbanization.

Although China's commercial real estate investment is in an unbalanced state at present, there are good opportunities for development of the three line cities and four city lines with large population. The rate of return on investment is not low, for example, the growth of over 70% of Wanda cinema's income comes from the three or four line cities.

The biggest challenge of the development of real estate in three or four tier cities is investment difficulty, and commercial resources are the biggest advantages of Wanda.

Wang Jianlin said that the rapid expansion of light assets can also produce marginal effects.

With the rapid development of Wanda Commercial real estate, it will bring more resources to Wanda cinema, O2O, Internet Finance and so on.

In the industry's view, the pursuit of scale, the requirement of profit enhancement and the improvement of enterprises' ability to resist risks are the reasons for Wanda's pformation from unilaterally heavy assets to light assets.

"Choice of large housing enterprises

It shows that the current profit rate is down, and the growth rate is not going up, so we have to do it in a different way.

More robust, in order to better resist risks. "

First, Taiping Davies, China Market Research Department Zhang Lin pointed out that Wanda's "light assets" mode is an exploration of the new development mode after the maturity of enterprises.

In fact, Wang Jianlin himself emphasized that

Commercial property turned to light assets instead of "suddenly turning around" but "step by step".

It's been over a year. "

However, Gao Bo, deputy general manager of China Construction Eighth Co., Ltd.

"It is indeed the beginning of the trend," but it is still light and heavy to look at the project, and it depends on financial means.

Light is a matter to consider.

But it is not a question to be clear.

In the end, we should do something light and do heavy work.

Zhang Lin believes that enterprises must have a high degree of brand recognition to make light assets.

In contrast, small and medium enterprises lacking brand advantage and narrow layout are hard to attract investors.

Therefore, "whether it is residential or brand, there will be a highly concentrated trend in the future".

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"During the two sessions of this year, Premier Li Keqiang put forward the" Internet + "action plan for the first time in the government work report. Then, at the executive meeting of the State Council in March 25th, it clearly conformed to the trend of" Internet + "development. This shows that the combination of the Internet and traditional industries has risen to the height of the national strategy. It can be said that the traditional industries are in the golden age of rebirth.

Zhou Chengjian, chairman of the American Apparel, said in an interview with reporters that as a clothing enterprise, the United States has seen the impact of e-commerce on traditional industries, and has gradually closed down some physical shops and launched the O2O (online and offline) strategy according to the current situation. It has constantly upgraded the enterprise information system through the use of interconnected technology, so as to fully integrate the social industrial resources and terminal consumption demand, and meet the new consumption demand under the "networking +" mode.

It is understood that "fan" platform has signed many brands with foreign brands, and will also introduce some brands of fashion week in Shanghai this autumn.

It is estimated that by the end of 2015, there will be more than 300 brands signed by the new platform, most of which aim at consumers in the field of subdivision.

At the same time, the new platform has settled a certain number of professional stylists, providing users with professional modeling suggestions.

"The future business pformation will no longer be confined to the symmetrical change of business information. It will no longer be limited to the continuous innovation of information technology. It will no longer be limited to the pformation of consumer demand with the form of price. The mobile Internet will definitely bring us totally different forms of life and business. Therefore, the United States will choose to actively embrace the Internet and promote the pformation of the Internet with a determined attitude.

Zhou Chengjian said that in the future, the United States will gather together to achieve platform development through the "Internet +" mode. On the one hand, it will deepen the mining of independent fashion brands and support the upgrading of the industrial chain of independent fashion brands. On the other hand, it will deeply integrate the resources of the global fashion industry and serve the aesthetic and fashion of the Chinese people.

According to Zhou Bangwei, the main member of the "fan" platform team and Zhou Chengjian's son, the newly launched "fan" platform is the first product in the industry to take advantage of the "Internet +" strategic pformation. The products include clothing, bags, shoes, accessories, beauty makeup, etc., aiming at the subdivision of the fashion industry.

On this platform, every consumer can become an operator on the "norm". If he is paid, he will get the corresponding income sharing, which greatly breaks through the boundaries of other similar services.

He said that compared with some other similar services in the market, the "fan" platform is characterized by the addition of recommendations and one click purchase, as well as the integration of professional stylists, the integration of global fashion brand resources, and the sharing and sharing of user profiles.

Apart from being able to produce strong appealing resources on stylist and other industrial chain resources, this platform has also introduced a large number of high-quality brands at home and abroad, especially some independent designers personalized brands, providing users with more personalized and cost-effective services for quality users.