The United States Is Catching Up With The Fashionable Era Of Fashion Retailers.

After counting the annual reports of the top 15 fashion companies and retailers in the United States, it is found that the total capital invested by these companies is 9.3% higher than last year's 1 billion 900 million US dollars. In this amount, if we did not count WAL-MART's share, it would be $1 billion 200 million higher, an increase of 14.1%.

Many of these huge investments will be spent on decorating fashion stores, and some brands, such as Nordstrom, will open new stores in Manhattan, New York. But unlike in recent years, fashion companies have to smash more money in e-commerce and multi-channel retailing, in addition to having to invest in operating stores, because the way customers buy clothes is no longer a single line.

Yes, this is indeed a time when fashion companies have invested a lot of money, but this kind of capital output is not only a consideration of competition in the industry, but also a unilateral confidence of enterprises. Today, with the tide of electricity supplier, how to sell the clothes hanging in the store and sell it through multiple channels, so that more and more picky online shopping people will buy it. This has become a place where traditional clothing retailers are willing to spend their time thinking and spending money to improve.

Arnold Aronson, director of retail strategy at Kurt Salmon, also sighed that the situation in the retail world has become more complicated. "Retail technology is a new destroyer," Aronson said. He said Electronic Commerce It is becoming a technology that retailers must master. Some businesses are well equipped and run ahead. Capital investment It can be doubled back. Some shops do not catch up with technology updates: "you can call them babies or teenagers, and they are trying to catch up."

Catching up means online and offline. Sale All of them need to be followed up, not only to follow up the mobile retail business, but also to increase the technology of smart fitting rooms equipped with cameras and interactive displays. Intensive data analysis is also not allowed to be careless, and all follow-up must be based on the stable financial support of the company. Therefore, there is no need for the fashion company to worry about spending money.

"The technology is not because people want to see it," Aronson added. "But first, we need to build a huge infrastructure, which is what we call capital outlay."

As early as 2013, Nordstrom decided on which products should be displayed on the basis of the most widely used standards on photo social application Pinterest.

Many retailers have attached great importance to providing capital guarantee for the development of multi-channel retail. Take Target, Taghit as an example, the company's capital investment this year increased by 17.6% compared with last year, to $2 billion 100 million. The company said the increase was "multi-channel retailer" through the increase in technology and supply chain, as well as the opening of new stores, including township and village areas, and investment in the development of multiple categories of products.

Striving for NO.1 is not just Target. Retailers such as WAL-MART, Kohl, s Corp. and even Gap have been developing their multi-channel retail businesses. WAL-MART said that developing the technology of electronic shopping experience combined with real shopping is a pressing matter of the moment; he plans to invest 328 million US dollars to develop computer hardware and software this year. Even Gap, who sells cheap clothes, is not to be outdone. It will draw 8 billion to develop multi-channel retail and improve supply chain.

But the capital output of this one after another retailer should not be as strong as an arms race. Investing in the development of multi-channel retailing is actually a win-win solution for both peers and customers. After all, for retail chains, the establishment of an electronic database to judge and make decisions is much more convenient. Michael Brown, a retail partner of A.T. Kearney, said: "many retailers will be confused about how to get the best return on this investment."