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    Wanda Group's Real Estate Process

    2015/5/1 14:20:00 32

    WandaGo To Real EstateBrand Strategy

    Wanda Plaza, as the main product of Wanda, has been supporting the construction of office buildings, shops and residential buildings. By the end of 2015, Wanda Commercial real estate project will include 135 Wanda Plaza.

    However, this model will soon become the past tense. Wang Jianlin recently said that in the light of asset operation and rental income to earn money, Wanda Commercial Limited by Share Ltd in the future may remove "real estate" two words, become Wanda Commercial Investment Company or business investment management company. "Maybe 5 years later, there will be no heavy assets in Wanda Plaza."

    According to Wang Jianlin's idea, Wanda Plaza is responsible for site selection, design, construction, investment and management. The Wanda Plaza brand and its original commercial information management "Hui Yun" system are divided into Wanda and investors according to a certain proportion. Wanda business is responsible for construction and management, and partners are responsible for investment. In light asset cooperation, Wanda bid farewell to the role of developers, and began to try to build builders and brand managers.

    Wang Jianlin revealed that the goal of the transformation of Wanda Group's commercial real estate assets is to open 400-500 Wanda Plaza in 2020, which doubled the number of 240-250 squares in the former heavy asset mode. Meanwhile, by 2020, the net profit of Wanda Commercial real estate will come from 2/3. By this time, Wanda Commercial real estate Limited by Share Ltd may have removed two words of "real estate" and become Wanda Commercial Investment Company or commercial investment management company, so as to realize the comprehensive transformation of Wanda Commercial real estate.

    In January 14th of this year, Wanda Commercial Real Estate signed an investment framework agreement with Everbright, Harvest Fund, Sichuan trust and fast money company, and 4 Agencies planned to invest 24 billion yuan to build about 20 seats. Wanda Plaza 。 Wanda said that this marks the official launch of Wanda Commercial real estate "light assets" mode, and Wanda Commercial real estate will embark on the development path of "light weight and simultaneous development".

       Wang Jianlin It is pointed out that for light assets, the standard module of light assets must first be established, and its assessment mainly depends on cost and rent. As a manager of Wanda Plaza, the business management company has built up four editions in one year. Light assets Cost standards; and in terms of project management, Wanda will carry out major reforms. Together with four companies in long-term cooperative China construction system, four engineering cost standards for different regions will be worked out. According to the standard, Wanda will build the construction unit according to the standard, and carry out the "turnkey project" on time.

    At the same time, business management must be informationized. In 2014, the "Hui Yun business management system" was officially launched in Wanda Plaza, China. It integrated the 16 subsystems of fire management, electrical and mechanical management and energy saving management into an intelligent platform, which greatly guaranteed the rapid development and safety of Wanda Commercial Management and reduced the management cost by 40%.

    Wanda's money for light assets is the most concerned problem in the industry. It is reported that in addition to funds, insurance and other institutional investors outside the pipeline, Wanda also established an internal financing channel, set up its own e-commerce company, acquired fast money payment company, the two companies will adopt the crowd raising way for Wanda Plaza light assets financing.


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