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    Electricity Supplier Competition To Turn Shop Flagship Service Card

    2015/5/1 14:25:00 18

    Electricity Supplier CompetitionStore OperationService

    Over the past two years, the competition in the electricity supplier industry has gradually returned to rationality. The PK of the big players also started from the early price war. logistics Speed war is attributed to the competition of comprehensive strength. The flow of products and services online and offline. Physical retailing Self evolution also benefits more consumers.

    During this year's May 1 period, Suning's service for electronic products was more thoughtful. Reporters learned that during the May 1 period, Suning stores will continue to expand the scope of the category with the old ones. In Suning stores, such as the north, Guangzhou and Shenzhen, the computer category will also open up a new platform. Suning will provide a joint professional third party organization to provide users with authoritative old machine valuation and new service. According to the introduction, since last year, Suning opened a new channel for mobile phones in stores. Consumers can buy new machines after valuation with the old ones, and meticulous and convenient services have been well received by many. This year's upgraded version of the old version will be even more noteworthy.

    Using holiday time to make friends with 35 people or shopping with family members for a cup of coffee has become a way of leisure for many citizens. During the May 1, this year, people in Shanghai and Nanjing will have a good place to go. Reporters learned that in April 28th, two suning.com cloud stores will open in Nanjing and Shanghai at the same time, and there will be a series of free dining rooms, photography classes, childcare salons, game experience and other experience zones open to the public free of charge.

    Besides, Cloud shop It also integrates the original service functions: Suning help customer service experience center officially landed on suning.com Road, Shanxi cloud store, holding PAD will become a shop assistant, coffee, bread, tea bar and other service areas to make the store more fashionable and more fun.

    It is worth mentioning that the Shanghai Pudong suning.com cloud store game experience zone will cooperate with NetEase during the opening period to operate the national clothing "dark three" thematic promotion activities, and the players present will have the opportunity to get the internal measurement accounts.

    Suning, who owns more than 1600 stores, has its own characteristics in its form of activity. Reporters learned from Suning that during this year's "May 1" period, Suning will make efforts both online and offline, enabling consumers to experience the experience of O2O mode through massive commodities, affordable prices and convenient services.

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    "The era of high profits that lies in earning money has passed. In the future, real estate must be well done in terms of brand, pricing and marketing." Wang Jianlin said frankly that the purpose of Wanda's transformation is to accelerate the pace of development and expand the competitive edge. Wanda has met with an excellent historical opportunity for China's rapid urbanization. Although China's commercial real estate investment is in an unbalanced state at present, there are good opportunities for development of the three line cities and four city lines with large population. The rate of return on investment is not low, for example, the growth of over 70% of Wanda cinema's income comes from the three or four line cities. The biggest challenge of the development of real estate in three or four tier cities is investment difficulty, and commercial resources are the biggest advantages of Wanda.

    Wang Jianlin said that the rapid expansion of light assets can also produce marginal effects. With the rapid development of Wanda Commercial real estate, it will bring more resources to Wanda cinema, O2O, Internet Finance and so on.

    In the industry's view, the pursuit of scale, the requirement of profit enhancement and the improvement of enterprises' ability to resist risks are the reasons for Wanda's transformation from unilaterally heavy assets to light assets.

    "Large housing enterprises choose light asset mode, indicating that the current profit rate is down, and the growth rate is not going up, so we have to do it in a different way. More robust, in order to better resist risks. " First, Taiping Davies, China Market Research Department Zhang Lin pointed out that Wanda's "light assets" mode is an exploration of the new development mode after the maturity of enterprises. In fact, Wang Jianlin himself also stressed that Wanda Commercial Property turned to light assets instead of "suddenly turning around" but "step by step". It's been over a year. "

    Zhang Lin believes that enterprises must have a high degree of brand recognition to make light assets. In contrast, small and medium enterprises lacking brand advantage and narrow layout are hard to attract investors. Therefore, "whether it is residential or brand, there will be a highly concentrated trend in the future".

    However, Gao Bo, deputy general manager of China Construction Eighth limited company, seems that the "light asset" is indeed the beginning trend. "But it is still light to see the project, and depends on the financial means. Light is a matter to consider. But it is not a question to be clear. In the end, we should do something light and do heavy work.


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    Read the next article

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