Shen Guojun Talking About The Future Development Of Retailing Industry

Shen Guojun, gentle and gentle, tells about his past bitter experiences.

Shen Guojun was born in a small fishing village in Zhejiang. Four of his family were brothers and sisters.

In the 60s of last century, the material life in the village was extremely deficient. When he was in middle school, he had to walk for more than ten miles a day.

When he was 14 years old, his father died in a car accident. After several years, his mother died of cancer and his family was even poorer.

He said he didn't have a decent dress until he graduated from university.

After work, Shen Guojun entered the bank and had a certain job through his own efforts.

But in 1997, he decided to lose his golden rice bowl and start his own business.

"Borrowed 200 thousand pieces from a friend, rented a small office, hired a driver, found an assistant and a secretary, and four people began to start a business."

Shen Guojun said he was a very simple man who had been cheated several times during his pioneering work.

At the beginning, he was cheated of small money and later cheated of big money. "I have the biggest amount of money. I was cheated more than 200 million, and I was under a lot of pressure."

But the road is getting wider and wider. In 2008, he spent 550 million of his investment in a securities company, with a total of 26 and 7 business departments, which are well developed in developed areas such as Zhejiang and Shanghai.

But then, the financial turmoil broke out, and the securities industry began to stagnant.

Shen Guojun had asked restructured company to invest in securities companies, but failed to obtain approval from the SFC.

Later, the licence was withdrawn, and he became a major creditor when he was liquidated.

Standing in the limelight, Shen Guojun is proud of the pformation of Yintai retail industry.

"In Wuzhen, I called some executives here to hold a meeting. Now many comrades will jokingly say,

The spirit of the Wuzhen conference.

"In 2009, the whole industry was very prosperous, especially in the retail industry. Basically, one family made a profit and made a lot of money.

At that time, I had a more intuitive judgement: when everyone rushing headlong into the crowd, the industry may be close to death, at least to the point of decline.

Shen Guojun recalled that Yintai decided not to open a very traditional department store, but to do it as an experiential shopping center.

After several years of attempted pformation, intime department store officially changed its name to Yintai business in March 2013. Shen Guojun, a retail company listed on the Hong Kong stock market, announced this important news in Hongkong.

Today, Yintai business group has 3 main businesses: intime department store, Yintai shopping center and Yintai network.

Under the spoiler of the electricity supplier, some traditional retailers that are thinking and pforming in the future are in a state of "embarrassed". But Shen Guojun, who is familiar with the trend of the industry, has seized the whole track ahead of time. "Now the proportion of the sales of Yintai network in the retail industry is increasing year by year."

"If it hadn't been the recent five or six years of continuous innovation,

Maybe worse than now. "

Shen Guojun said that Yintai is constantly changing and innovating itself.

Last June, Yintai and Ali announced the establishment of a joint venture investment company.

In Shen Guojun's eyes, cooperation with Ma Yun is not a good relationship between two people, but purely commercial cooperation.

He said

On O2O, Yintai has an innovative foundation, and the 1 version of the investment company has been tested in Yintai City, Hangzhou.

The future retail O2O will be born on the basis of this joint venture.

First of all, there must be online shoppers. Secondly, traditional retail enterprises must be digitalized to achieve the level of recognition by Internet Co.

Shen Guojun said that Yintai's Internet banking will open in June this year and is the second internet bank in China.

Shen Guojun said that for a time, he was suffering from various anxieties and pressures, and once spit blood in the elevator in China World Trade Center center of Beijing.