• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Mango The Development Of China Is Not Satisfactory.

    2015/4/29 16:52:00 46

    MangoChinaPerformance

    Mango has been developing rapidly in China, thanks to its agents.

    According to relevant media reports, before 2013, the brand has nearly 200 sales outlets nationwide.

    But then it ushered in its closing shop tide.

    According to the data provided by RET ruyd China commercial real estate research center, as of the first quarter of this year, Mango has only 61 stores in China.

    And the number of ZARA is more than two times that of it.

    Not all fast fashion is strong.

    MangoMNGHolding, the parent company of Spain's high street brand Mango, recently announced its 2014 fiscal year results. After two consecutive years of growth, its net profit decreased by 11.2% from 2014 in fiscal year to 120 million 500 thousand euros in the 2013 fiscal year.

    The company has been widely known by the Hollywood for its employment of Hollywood actress ScarletJohansson and French football star ZinedineZidane.

    As for the decline in profits, Mango explained that the international men's wear, middle-aged and elderly women's wear and children's wear shops were expanded last year.

    Mango2013 launched the children's wear, sports and underwear product line and big size clothing brand Violeta. Last year, it introduced a series of clothing for teenagers and mature women.

    In an interview with Reuters, EnricCasi, chief executive of Mango, said that the new brand needed to grow longer than expected. "It will take several years to reach the level of sales per unit area of the traditional product line". It also acknowledged that the 2014~2017 revenue expectations in the past were too optimistic. "Now decided to adopt a more conservative standard to set performance targets."

    So the group lowered its 2017 revenue target to 3 billion 270 million euros, down about 1/3 from its previous target of 4 billion 970 million euros.

    Mango said in a statement that it will invest 300 million euros this year in the expansion of logistics and new markets.

    It is understood that as the second largest clothing company in Spain after ZARA, Mango brand currently has more than 2700 shops in 109 countries.

    Mango is four years ahead of its rival ZARA in China.

    In 2002, Mango entered China, but it was not until 2008 that it opened its first direct store in Sanlitun, Beijing.

    In 2011, DavidSanchoGrau, vice president of the Mango International Development Department, told the media that they were two agents in the channel and a direct store. The proportion was almost 6:4.

    He hopes that China's sales will account for the top three in the global market of Mango.

    Although the top executive said that the company would take the whole world

    Sales volume

    The 4% budget is used to promote the Chinese market.

    But from the present point of view, Mango's development in China is somewhat "staggering".

    In addition, its

    Competitor

    They are multi brand businesses.

    According to Spanish media, Pablo Isla, President of Inditex group, said at the beginning of 2015 that as of now, Inditex group has opened nearly 500 stores in more than 60 cities in China, of which 150 of the most famous ZARA stores.

    "Inditex already has many brands coming in. Besides ZARA, there are PullandBear, MassimoDutti, Oysho, Bershka, Stradivarius, ZaraHome."

    Bai Rong said that the advantage of many brands is that they can get lower rents and occupy a better position when they enter the shopping mall.

    "For those brands,

    China

    If you don't hurry, you will retire. "

    Bai Rong said.

    Bai Rong, deputy general manager of Shanghai regional investment promotion business in Cci Capital Ltd, told the first Financial Daily reporter that the company has gradually recovered its original agency authority over the past two years.

    "Mango's development in China is more cautious than other fast fashion brands."

    Bai Rong said that compared to other 1000~2000 square meters, the Mango store is usually only 300~500 square meters.


    • Related reading

    The Decline Of Gucci Results In The Impact Of Kai Yun Group.

    Company news
    |
    2015/4/28 18:07:00
    27

    Next Move To The Platform

    Company news
    |
    2015/4/28 12:12:00
    30

    Itou Chuiwajito Will Have Big Moves In Japan

    Company news
    |
    2015/4/28 10:23:00
    25

    Apparel Brand Continued To Increase The Internet Strategy

    Company news
    |
    2015/4/27 17:26:00
    44

    Hanesbrands Raises Annual Profit Target, Promising Future Performance

    Company news
    |
    2015/4/27 11:29:00
    39
    Read the next article

    Cross Border Electricity Providers Will Move Towards Personalized Customization In The Future

    To do anything, we should pay attention to the profession. At present, many enterprises are not familiar with the cross-border e-commerce process. When entering the cross-border electricity business, it is best to find the service providers to guide themselves. Next, let's take a look at the detailed information together with Xiaobian.

    主站蜘蛛池模板: 日本xxxx69| 免费国产不卡午夜福在线| 亚洲精品人成无码中文毛片| 亚洲韩精品欧美一区二区三区| 久久无码人妻一区二区三区| 99re热久久资源最新获取| 美女黄网站人色视频免费| 秋霞电影网一区二区三区| 日本精品αv中文字幕| 国产精品无码午夜福利| 人人爽人人爽人人片av| 与子乱刺激对白在线播放| 韩国男男腐啪GV肉视频| 欧美free激情野战hd| 国产超爽人人爽人人做| 伊人久久精品午夜| 丁香婷婷在线观看| 调教贱奴女警花带乳环小说| 晓雪老师下面好紧好湿| 国产精品久久久亚洲| 亚洲熟女少妇一区二区| c的你走不了路sb医生| 精品国产va久久久久久久冰| 我和岳乱妇三级高清电影| 国产亚洲综合色就色| 久草免费手机视频| xx00动态图| 欧美人与zoxxxx视频| 国产精品福利一区二区| 亚洲日韩小电影在线观看| 97精品在线视频| 欧美人与牲动交xxxx| 国产成人精品a视频| 九九久久精品国产免费看小说| 亚洲视频一区二区三区四区| 日韩欧美在线播放| 国产对白受不了了中文对白| 亚洲国产欧美在线人成aaa| 444kkk视频在线观看国产| 欧美激情一区二区三区蜜桃视频| 国产高清免费视频|