• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Mango The Development Of China Is Not Satisfactory.

    2015/4/29 16:52:00 46

    MangoChinaPerformance

    Mango has been developing rapidly in China, thanks to its agents.

    According to relevant media reports, before 2013, the brand has nearly 200 sales outlets nationwide.

    But then it ushered in its closing shop tide.

    According to the data provided by RET ruyd China commercial real estate research center, as of the first quarter of this year, Mango has only 61 stores in China.

    And the number of ZARA is more than two times that of it.

    Not all fast fashion is strong.

    MangoMNGHolding, the parent company of Spain's high street brand Mango, recently announced its 2014 fiscal year results. After two consecutive years of growth, its net profit decreased by 11.2% from 2014 in fiscal year to 120 million 500 thousand euros in the 2013 fiscal year.

    The company has been widely known by the Hollywood for its employment of Hollywood actress ScarletJohansson and French football star ZinedineZidane.

    As for the decline in profits, Mango explained that the international men's wear, middle-aged and elderly women's wear and children's wear shops were expanded last year.

    Mango2013 launched the children's wear, sports and underwear product line and big size clothing brand Violeta. Last year, it introduced a series of clothing for teenagers and mature women.

    In an interview with Reuters, EnricCasi, chief executive of Mango, said that the new brand needed to grow longer than expected. "It will take several years to reach the level of sales per unit area of the traditional product line". It also acknowledged that the 2014~2017 revenue expectations in the past were too optimistic. "Now decided to adopt a more conservative standard to set performance targets."

    So the group lowered its 2017 revenue target to 3 billion 270 million euros, down about 1/3 from its previous target of 4 billion 970 million euros.

    Mango said in a statement that it will invest 300 million euros this year in the expansion of logistics and new markets.

    It is understood that as the second largest clothing company in Spain after ZARA, Mango brand currently has more than 2700 shops in 109 countries.

    Mango is four years ahead of its rival ZARA in China.

    In 2002, Mango entered China, but it was not until 2008 that it opened its first direct store in Sanlitun, Beijing.

    In 2011, DavidSanchoGrau, vice president of the Mango International Development Department, told the media that they were two agents in the channel and a direct store. The proportion was almost 6:4.

    He hopes that China's sales will account for the top three in the global market of Mango.

    Although the top executive said that the company would take the whole world

    Sales volume

    The 4% budget is used to promote the Chinese market.

    But from the present point of view, Mango's development in China is somewhat "staggering".

    In addition, its

    Competitor

    They are multi brand businesses.

    According to Spanish media, Pablo Isla, President of Inditex group, said at the beginning of 2015 that as of now, Inditex group has opened nearly 500 stores in more than 60 cities in China, of which 150 of the most famous ZARA stores.

    "Inditex already has many brands coming in. Besides ZARA, there are PullandBear, MassimoDutti, Oysho, Bershka, Stradivarius, ZaraHome."

    Bai Rong said that the advantage of many brands is that they can get lower rents and occupy a better position when they enter the shopping mall.

    "For those brands,

    China

    If you don't hurry, you will retire. "

    Bai Rong said.

    Bai Rong, deputy general manager of Shanghai regional investment promotion business in Cci Capital Ltd, told the first Financial Daily reporter that the company has gradually recovered its original agency authority over the past two years.

    "Mango's development in China is more cautious than other fast fashion brands."

    Bai Rong said that compared to other 1000~2000 square meters, the Mango store is usually only 300~500 square meters.


    • Related reading

    The Decline Of Gucci Results In The Impact Of Kai Yun Group.

    Company news
    |
    2015/4/28 18:07:00
    27

    Next Move To The Platform

    Company news
    |
    2015/4/28 12:12:00
    30

    Itou Chuiwajito Will Have Big Moves In Japan

    Company news
    |
    2015/4/28 10:23:00
    25

    Apparel Brand Continued To Increase The Internet Strategy

    Company news
    |
    2015/4/27 17:26:00
    44

    Hanesbrands Raises Annual Profit Target, Promising Future Performance

    Company news
    |
    2015/4/27 11:29:00
    39
    Read the next article

    Cross Border Electricity Providers Will Move Towards Personalized Customization In The Future

    To do anything, we should pay attention to the profession. At present, many enterprises are not familiar with the cross-border e-commerce process. When entering the cross-border electricity business, it is best to find the service providers to guide themselves. Next, let's take a look at the detailed information together with Xiaobian.

    主站蜘蛛池模板: yellow中文字幕在线高清| 亚洲黄色在线电影| 中文字幕无码毛片免费看| 蜜桃成熟时3d国语| 日本一本一道波多野结衣| 国产交换俱乐部在线看| 久久久久久久99精品国产片| 说女生二哈是什么意思| 无码日韩人妻精品久久| 啊灬嗯灬快点啊灬轻点灬啊灬| 中字幕视频在线永久在线| 三级理论中文字幕在线播放| 翁与小莹浴室欢爱51章| 欧洲精品码一区二区三区| 国产无遮挡又黄又爽在线视频 | 在线播放国产视频| 亚洲精品无码mv在线观看网站| 97久久精品午夜一区二区| 欧美性大战久久久久久| 国产欧美va欧美va香蕉在线| 久久精品免费大片国产大片| 色精品一区二区三区| 扒开双腿疯狂进出爽爽爽动态图| 四虎影视永久费观看在线| www性久久久com| 欧美综合区自拍亚洲综合天堂 | 日韩国产在线观看| 国产一级特黄高清免费下载| 一级毛片免费观看不卡的| 爱情岛论坛亚洲永久入口口| 国产精品无码2021在线观看| 亚洲精品国产电影| www视频免费看| 日本一区二区三区免费观看| 出差被绝伦上司侵犯中文字幕| AV无码久久久久不卡蜜桃| 欧美性猛交xxxx乱大交3| 国产对白在线观看| 丁香伊人五月综合激激激| 波多野结衣在线不卡| 国产日韩av免费无码一区二区|